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Secrets of More Likes : = Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Secrets of More Likes :/
Reminder of title:	Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective.
Author:	Zheng, Jie.
Description:	1 online resource (44 pages)
Notes:	Source: Masters Abstracts International, Volume: 84-07.
Contained By:	Masters Abstracts International84-07.
Subject:	Recreation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29326155click for full text (PQDT)
ISBN:	9798368430317

Secrets of More Likes : = Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective.
Zheng, Jie.

Secrets of More Likes :Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective. - 1 online resource (44 pages)

Source: Masters Abstracts International, Volume: 84-07.

Thesis (M.S.)--Iowa State University, 2022.

Includes bibliographical references

In recent years, consumer decisions have been influenced more and more by e-WOM in the form of online reviews. However, there is still a lack of research on the characteristics that determine the level of recognition an online review receives. The purpose of this study is to determine whether attributes of online reviews affect the number of likes received of online reviews under a wine tourism perspective with Elaboration likelihood model, big data mind and methodologies. This research is anticipated to provide travel bloggers with new guidance for writing online reviews. In addition, this study will inspire the development of marketing strategies for tourism destination operators and travel agents.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798368430317Subjects--Topical Terms:

535376
Recreation.
Subjects--Index Terms:

Electronic word of mouthIndex Terms--Genre/Form:

542853
Electronic books.

Secrets of More Likes : = Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective.
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500 $a Source: Masters Abstracts International, Volume: 84-07.
500 $a Advisor: Tang, Liang Rebecca.
502 $a Thesis (M.S.)--Iowa State University, 2022.
504 $a Includes bibliographical references
520 $a In recent years, consumer decisions have been influenced more and more by e-WOM in the form of online reviews. However, there is still a lack of research on the characteristics that determine the level of recognition an online review receives. The purpose of this study is to determine whether attributes of online reviews affect the number of likes received of online reviews under a wine tourism perspective with Elaboration likelihood model, big data mind and methodologies. This research is anticipated to provide travel bloggers with new guidance for writing online reviews. In addition, this study will inspire the development of marketing strategies for tourism destination operators and travel agents.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Recreation. $3 535376
653 $a Electronic word of mouth
653 $a Online reviews
653 $a Tourism marketing
655 7 $a Electronic books. $2 lcsh $3 542853
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773 0 $t Masters Abstracts International $g 84-07.
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