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End Users' Sense of Meaningfulness of Work : = Role of Supplier Firm Brands and Associated Behaviors.

Record Type:	Electronic resources : Monograph/item
Title/Author:	End Users' Sense of Meaningfulness of Work :/
Reminder of title:	Role of Supplier Firm Brands and Associated Behaviors.
Author:	Fehl, Amy Greiner.
Description:	1 online resource (224 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 81-04, Section: A.
Contained By:	Dissertations Abstracts International81-04A.
Subject:	Behavior. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13810855click for full text (PQDT)
ISBN:	9781088365342

End Users' Sense of Meaningfulness of Work : = Role of Supplier Firm Brands and Associated Behaviors.
Fehl, Amy Greiner.

End Users' Sense of Meaningfulness of Work :Role of Supplier Firm Brands and Associated Behaviors. - 1 online resource (224 pages)

Source: Dissertations Abstracts International, Volume: 81-04, Section: A.

Thesis (Ph.D.)--Oklahoma State University, 2019.

Includes bibliographical references

In summary, this research makes several key contributions to the B2B marketing literature. First, it illuminates how a key organizational behavior concept, meaningfulness of work, and its associated theory, logotherapy (Frankl, 1959), can be applied to brand attachment in a work context. Second, it highlights the role of instrumental value in the development of brand attachment in a distinctive setting: the completion of tasks at work. More concretely, it outlines the unique role of end users within the customer firms and how the theoretical lens of logotherapy provides a way to understand how end users find meaning on their job and how they develop strong feelings for supplier firm brands because of the key role supplier firm brands play in completing tasks at work. It is important to note that the end user would have to see the brand as being inextricably tied to doing the job and specifically doing the job well. Therefore, only certain work brands would enter into this domain of meaning creation for an end user, those with strong instrumental value. In addition, supplier firm brands may also be a source of shared meanings for end users as a whole and a way for them to connect with other end users through those shared meanings or values. Finally, the results from the qualitative and quantitative findings suggest interesting avenues for future research. For example, the qualitative results provide key insights into how supplier firm marketing activities influence end users and provide a basis for the development of strong connections to supplier firm brands, such as brand attachment. In addition, the post-hoc structural equation model suggests that ELM may be a useful theory to understand how the meaningfulness of work for an individual may influence how she or he evaluates brands encountered on the job as part of the process of the development of brand attachment.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9781088365342Subjects--Topical Terms:

532476
Behavior.
Subjects--Index Terms:

B2B marketingIndex Terms--Genre/Form:

542853
Electronic books.

End Users' Sense of Meaningfulness of Work : = Role of Supplier Firm Brands and Associated Behaviors.
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500 $a Source: Dissertations Abstracts International, Volume: 81-04, Section: A.
500 $a Advisor: Arnold, Todd J.
502 $a Thesis (Ph.D.)--Oklahoma State University, 2019.
504 $a Includes bibliographical references
520 $a In summary, this research makes several key contributions to the B2B marketing literature. First, it illuminates how a key organizational behavior concept, meaningfulness of work, and its associated theory, logotherapy (Frankl, 1959), can be applied to brand attachment in a work context. Second, it highlights the role of instrumental value in the development of brand attachment in a distinctive setting: the completion of tasks at work. More concretely, it outlines the unique role of end users within the customer firms and how the theoretical lens of logotherapy provides a way to understand how end users find meaning on their job and how they develop strong feelings for supplier firm brands because of the key role supplier firm brands play in completing tasks at work. It is important to note that the end user would have to see the brand as being inextricably tied to doing the job and specifically doing the job well. Therefore, only certain work brands would enter into this domain of meaning creation for an end user, those with strong instrumental value. In addition, supplier firm brands may also be a source of shared meanings for end users as a whole and a way for them to connect with other end users through those shared meanings or values. Finally, the results from the qualitative and quantitative findings suggest interesting avenues for future research. For example, the qualitative results provide key insights into how supplier firm marketing activities influence end users and provide a basis for the development of strong connections to supplier firm brands, such as brand attachment. In addition, the post-hoc structural equation model suggests that ELM may be a useful theory to understand how the meaningfulness of work for an individual may influence how she or he evaluates brands encountered on the job as part of the process of the development of brand attachment.
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538 $a Mode of access: World Wide Web
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650 4 $a Internet. $3 527226
650 4 $a Happiness. $3 531559
650 4 $a Tattoos. $3 3698554
650 4 $a Social identity. $3 3438286
650 4 $a Influence. $3 1973172
650 4 $a Interviews. $3 856777
650 4 $a Grounded theory. $3 529332
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650 4 $a Experiments. $3 525909
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650 4 $a Variables. $3 3548259
650 4 $a French literature. $3 644020
650 4 $a Literature reviews. $3 3559998
650 4 $a Qualitative research. $3 536745
650 4 $a User experience. $3 3543994
653 $a B2B marketing
653 $a Brand attachment
653 $a End users
653 $a Engagement
653 $a Meaningfulness of work
653 $a Supplier firm brand
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710 2 $a Oklahoma State University. $b Business Administration. $3 1286863
773 0 $t Dissertations Abstracts International $g 81-04A.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13810855 $z click for full text (PQDT)