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Augmented Reality Character Companions in Theme Parks : = A Speculative Design Project.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Augmented Reality Character Companions in Theme Parks :/
其他題名:
A Speculative Design Project.
作者:
Bornmann, Malcolm Philip.
面頁冊數:
1 online resource (112 pages)
附註:
Source: Masters Abstracts International, Volume: 84-01.
Contained By:
Masters Abstracts International84-01.
標題:
Design. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29256399click for full text (PQDT)
ISBN:
9798837524288
Augmented Reality Character Companions in Theme Parks : = A Speculative Design Project.
Bornmann, Malcolm Philip.
Augmented Reality Character Companions in Theme Parks :
A Speculative Design Project. - 1 online resource (112 pages)
Source: Masters Abstracts International, Volume: 84-01.
Thesis (M.S.)--Drexel University, 2022.
Includes bibliographical references
This thesis examines a potential technological future of convergence, where the physical attributes of a theme park guest experience are infused with Augmented Reality Character Companions as a result of the mass adoption of smart glasses into everyday life. The exploration of this topic begins with an overview of related subject areas, transitions to a case study analysis, and concludes with a speculative design approach to blue sky ideation that details specific scenarios of user experience, recommending best implementation practices. Through these explorations, it is ultimately recommended that Augmented Reality Character Companions be implemented into theme parks around the world as they can provide personalized and memorable brand experiences, mitigate common pain points in the theme park guest experience, and leverage cutting-edge technologies that will expand storytelling capabilities. With an overarching goal of contributing to growing industry conversations around the topic of Augmented Reality, this thesis ends with a request for others to build off the presented research, offering insight into where future work could take place.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023
Mode of access: World Wide Web
ISBN: 9798837524288Subjects--Topical Terms:
518875
Design.
Subjects--Index Terms:
Augmented realityIndex Terms--Genre/Form:
542853
Electronic books.
Augmented Reality Character Companions in Theme Parks : = A Speculative Design Project.
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This thesis examines a potential technological future of convergence, where the physical attributes of a theme park guest experience are infused with Augmented Reality Character Companions as a result of the mass adoption of smart glasses into everyday life. The exploration of this topic begins with an overview of related subject areas, transitions to a case study analysis, and concludes with a speculative design approach to blue sky ideation that details specific scenarios of user experience, recommending best implementation practices. Through these explorations, it is ultimately recommended that Augmented Reality Character Companions be implemented into theme parks around the world as they can provide personalized and memorable brand experiences, mitigate common pain points in the theme park guest experience, and leverage cutting-edge technologies that will expand storytelling capabilities. With an overarching goal of contributing to growing industry conversations around the topic of Augmented Reality, this thesis ends with a request for others to build off the presented research, offering insight into where future work could take place.
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