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Before we Brand the Neighborhood : = Making Visual Communication Design that Enhances the Quality of Life of a Community.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Before we Brand the Neighborhood :/
Reminder of title:	Making Visual Communication Design that Enhances the Quality of Life of a Community.
Author:	Trischler, D. J.
Description:	1 online resource (85 pages)
Notes:	Source: Masters Abstracts International, Volume: 84-01.
Contained By:	Masters Abstracts International84-01.
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29282271click for full text (PQDT)
ISBN:	9798802752715

Before we Brand the Neighborhood : = Making Visual Communication Design that Enhances the Quality of Life of a Community.
Trischler, D. J.

Before we Brand the Neighborhood :Making Visual Communication Design that Enhances the Quality of Life of a Community. - 1 online resource (85 pages)

Source: Masters Abstracts International, Volume: 84-01.

Thesis (M.Des.)--University of Cincinnati, 2022.

Includes bibliographical references

Visual communication designers use place branding to enhance the perception of and attachment to neighborhoods. While this can help neighborhoods grapple with obtaining external funding and attention, scholars across disciplines have scrutinized place branding, naming potentially harmful effects, including gentrification. These effects are partly due to visual communications designers being ill-equipped in these fluctuating and variable places. This exploratory study calls attention to the complexity inherent in branding a neighborhood and provides the beginnings of a neighborhood-centered design methodology for visual communication designers as they enter these spaces.This study uses five ethnographic methods: interviews, online survey, photovoice, visual ethnography, and mini-workshops. Together the methods collect 148 instances of participation within Cincinnati, Ohio's East, West, and Lower Price Hill neighborhoods to examine a neighborhood-centered design methodology. Additionally, the visual ethnography gathered 800+ traces of visual communication design across the neighborhoods. The analysis method utilizes eighteen quality of life themes derived from local responses to reveal patterns in qualitative data.Results showed idiosyncrasies across the methods, and demographic descriptors (neighborhood, age, race/ethnicity, and quality of life), which back up the study's proposition that branding a neighborhood is complex. One of the most critical insights is the need for multiple methods for inclusive representation and closer proximity to neighbors. Some methods are better at achieving this than others.The risks are high when branding a neighborhood, and the task is precarious and highly political. Instead of reducing the community to one concept, a neighborhood-centered design methodology - nine rules of thumb and eighteen cues - guides designers toward many projects that amplify existing needs, desires, and efforts from the bottom up. Doing so can enhance the perception of and attachment to place. In other words, place branding.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798802752715Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Place brandingIndex Terms--Genre/Form:

542853
Electronic books.

Before we Brand the Neighborhood : = Making Visual Communication Design that Enhances the Quality of Life of a Community.
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