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The Evolution of the Direct-To-Consumer Model in the Sportswear Industry: An Assessment of the Model's Application by Top Industry Leaders.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Evolution of the Direct-To-Consumer Model in the Sportswear Industry: An Assessment of the Model's Application by Top Industry Leaders./
作者:	Camarao, Rafael.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	83 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-09, Section: A.
Contained By:	Dissertations Abstracts International83-09A.
標題:	Innovations. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28991986
ISBN:	9798209811022

The Evolution of the Direct-To-Consumer Model in the Sportswear Industry: An Assessment of the Model's Application by Top Industry Leaders.
Camarao, Rafael.

The Evolution of the Direct-To-Consumer Model in the Sportswear Industry: An Assessment of the Model's Application by Top Industry Leaders. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 83 p.

Source: Dissertations Abstracts International, Volume: 83-09, Section: A.

Thesis (M.Sc.)--Universidade Catolica Portugesa (Portugal), 2021.

This item must not be sold to any third party vendors.

This dissertation assesses how the sportswear industry is approaching the rising trend, Direct-to-Consumer (DTC) model. Therefore, it explores its current development and the potential of model in the industry. The research questions were answered by developing four abbreviated case studies on global sportswear brands, Nike, Adidas, Puma, and Under Armour. The four abbreviated cases explain how top global sportswear brands are approaching model, what best practices they are using and the financial impact of the model. Also, a scenario-building approach was developed to understand what the future of this model in the sportswear industry will be.The sportswear brands are increasing the adoption of the DTC model at a fantastic pace over the years, especially online, which the sportswear brands fastest-growing channel. On a consumer perspective, consumers are more likely to buy and interact directly through a brand on digital platforms. The future of the DTC model in the sportswear industry is most likely to follow a base-case scenario, where the top global sportswear brands will increase the adoption of the model, and medium and small brands will follow the trend.

ISBN: 9798209811022Subjects--Topical Terms:

754112
Innovations.

The Evolution of the Direct-To-Consumer Model in the Sportswear Industry: An Assessment of the Model's Application by Top Industry Leaders.
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520 $a This dissertation assesses how the sportswear industry is approaching the rising trend, Direct-to-Consumer (DTC) model. Therefore, it explores its current development and the potential of model in the industry. The research questions were answered by developing four abbreviated case studies on global sportswear brands, Nike, Adidas, Puma, and Under Armour. The four abbreviated cases explain how top global sportswear brands are approaching model, what best practices they are using and the financial impact of the model. Also, a scenario-building approach was developed to understand what the future of this model in the sportswear industry will be.The sportswear brands are increasing the adoption of the DTC model at a fantastic pace over the years, especially online, which the sportswear brands fastest-growing channel. On a consumer perspective, consumers are more likely to buy and interact directly through a brand on digital platforms. The future of the DTC model in the sportswear industry is most likely to follow a base-case scenario, where the top global sportswear brands will increase the adoption of the model, and medium and small brands will follow the trend.
520 $a Esta dissertacao tem como objetivo avaliar como a industria do vestuario desportivo esta a abordar a recente tendencia de utilizar o model Direct-to-Consumer (DTC). Portanto, a mesma explora o desenvolvimento atual e potential que o modelo podera ter na industria. As perguntas de investigacao foram respondidas ao construir quatro casos de estudos abreviados sobre marcas desportivas globais como Adidas, Nike, Puma e Under Armour. Os quatros casos de estudos explicam como marcas desportivas de topo estao a abordar este model, quais praticas estao a ser usadas e qual e o impacto financeiro que o modelo apresenta. Para perceber qual sera o futuro do model DTC na industria do vestuario desportivo foram construidos varios possiveis cenarios.Ao longo dos anos, cada vez mais marcas desportivas estao a adotar este mode, especialmente as marcas estao a aplicar o modelo nos seus canais online, que sao os que representam o maior crescimento. Na perspectiva do consumidor, e mais provavel que os consumidores compram e interajam com as marcas nas plataformas digitais. O futuro do modelo DTC na industria do vestuario desportivo tem maior probabilidades de seguir um cenario base, onde as maiores marcas desportivas continuarao a adotar o model e futuramente marcas medias e mais pequenas vao seguir esta tendencia.
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