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Strategies of Theater to Attract Audiences: A Case Study from Three Theaters in the U.S.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategies of Theater to Attract Audiences: A Case Study from Three Theaters in the U.S./
Author:	Cai, Xinzi.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	75 p.
Notes:	Source: Masters Abstracts International, Volume: 82-10.
Contained By:	Masters Abstracts International82-10.
Subject:	Arts management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28323087
ISBN:	9798597014746

Strategies of Theater to Attract Audiences: A Case Study from Three Theaters in the U.S.
Cai, Xinzi.

Strategies of Theater to Attract Audiences: A Case Study from Three Theaters in the U.S. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 75 p.

Source: Masters Abstracts International, Volume: 82-10.

Thesis (M.S.)--Drexel University, 2021.

This item must not be sold to any third party vendors.

This thesis aims to explore the theater and audiences, including how theaters have attracted and maintained audiences during the COVID-19 pandemic. Interviews were conducted with staff members at three different theaters throughout the United States: Playhouse on the Square, Dayton Live and Shea's Performing Arts Center. Interviews addressed analysis and research of the theaters' target audiences, marketing strategies and participation, and the barriers theaters confront when attracting audiences. Overall, the findings reveal that theaters have developed new marketing strategies to attract audiences during the pandemic. Social media and online performances have functioned as a bridge between theaters and audiences, with theaters continuing to provide performances which the audience can watch at home. This case study could serve as a reference for theaters to attract and maintain audiences during the pandemic or future crises that interrupt in-person performances.

ISBN: 9798597014746Subjects--Topical Terms:

3168382
Arts management.
Subjects--Index Terms:

Theater audiences

Strategies of Theater to Attract Audiences: A Case Study from Three Theaters in the U.S.
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500 $a Source: Masters Abstracts International, Volume: 82-10.
500 $a Advisor: Yau, Pamela.
502 $a Thesis (M.S.)--Drexel University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a This thesis aims to explore the theater and audiences, including how theaters have attracted and maintained audiences during the COVID-19 pandemic. Interviews were conducted with staff members at three different theaters throughout the United States: Playhouse on the Square, Dayton Live and Shea's Performing Arts Center. Interviews addressed analysis and research of the theaters' target audiences, marketing strategies and participation, and the barriers theaters confront when attracting audiences. Overall, the findings reveal that theaters have developed new marketing strategies to attract audiences during the pandemic. Social media and online performances have functioned as a bridge between theaters and audiences, with theaters continuing to provide performances which the audience can watch at home. This case study could serve as a reference for theaters to attract and maintain audiences during the pandemic or future crises that interrupt in-person performances.
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