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The Impact of Luxury and Performance Associations of Sports Brands on Self-Esteem and Motivation to Practice Physical Activity.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Impact of Luxury and Performance Associations of Sports Brands on Self-Esteem and Motivation to Practice Physical Activity./
作者:	Marques, Mariana.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	69 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-09, Section: B.
Contained By:	Dissertations Abstracts International83-09B.
標題:	Exercise. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28991989
ISBN:	9798209811008

The Impact of Luxury and Performance Associations of Sports Brands on Self-Esteem and Motivation to Practice Physical Activity.
Marques, Mariana.

The Impact of Luxury and Performance Associations of Sports Brands on Self-Esteem and Motivation to Practice Physical Activity. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 69 p.

Source: Dissertations Abstracts International, Volume: 83-09, Section: B.

Thesis (Master's)--Universidade Catolica Portugesa (Portugal), 2021.

This item must not be sold to any third party vendors.

This dissertation investigates how performance and luxury associations of sports brands impact consumers' self-esteem and motivation to practise physical activity. Previous research suggests that performance brands increase consumers' self-esteem. We theorize that luxury associations of sports brands will allow for a similar effect in self-esteem and that the combination of both associations in the same sports brand will result in a combination of the individual effects, resulting in greater self-esteem when compared to the isolated associations. Additionally, we propose that luxury and performance associations will both individually lead to heightened motivation to practise physical activity, due to different psychological processes. We theorize that self-efficacy will be a mediator in the relationship between performance associations and motivation, whereas social display will be a mediator in the relationship between luxury associations and motivation. Last, we foresee that the combination of both associations will lead to a heightened effect of motivation when compared to the isolated conditions. Primary data was collected in the form of an experimental questionnaire. Results failed to show significant effects of our predictors in self-esteem. Nevertheless, results suggest that motivation is partially heightened due to performance (non-luxury) associations, and that additional luxury associations of performance brands significantly decrease one's motivation to practise physical activity.

ISBN: 9798209811008Subjects--Topical Terms:

532868
Exercise.

The Impact of Luxury and Performance Associations of Sports Brands on Self-Esteem and Motivation to Practice Physical Activity.
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520 $a This dissertation investigates how performance and luxury associations of sports brands impact consumers' self-esteem and motivation to practise physical activity. Previous research suggests that performance brands increase consumers' self-esteem. We theorize that luxury associations of sports brands will allow for a similar effect in self-esteem and that the combination of both associations in the same sports brand will result in a combination of the individual effects, resulting in greater self-esteem when compared to the isolated associations. Additionally, we propose that luxury and performance associations will both individually lead to heightened motivation to practise physical activity, due to different psychological processes. We theorize that self-efficacy will be a mediator in the relationship between performance associations and motivation, whereas social display will be a mediator in the relationship between luxury associations and motivation. Last, we foresee that the combination of both associations will lead to a heightened effect of motivation when compared to the isolated conditions. Primary data was collected in the form of an experimental questionnaire. Results failed to show significant effects of our predictors in self-esteem. Nevertheless, results suggest that motivation is partially heightened due to performance (non-luxury) associations, and that additional luxury associations of performance brands significantly decrease one's motivation to practise physical activity.
520 $a Esta tese investiga de que forma as associacoes de performance e de luxo relativas a marcas desportivas influenciam a autoestima e a motivacao para a pratica de exercicio fisico dos consumidores. Estudos anteriores sugerem que as marcas de performance aumentam a autoestima do utilizador. Propomos que associacoes de luxo terao um efeito semelhante as de performance, aumentando a autoestima do consumidor, e que a combinacao destes dois tipos de associacao na mesma marca desportiva causara a combinacao dos efeitos individuais, resultando numa maior autoestima, em comparacao com as condicoes isoladas. Alem disso, propomos que as condicoes isoladas de luxo e performance levarao a um aumento da motivacao para a pratica desportiva, que ocorre derivado de diferentes processos psicologicos. Prevemos que a autoeficacia seja um mediador na relacao entre associacoes de performance e motivacao, enquanto a exibicao social sera um mediador na relacao entre associacoes de luxo e a motivacao. Por ultimo, prevemos que a combinacao das associacoes provoque uma maior motivacao do que as condicoes individuais. Os resultados revelam efeitos nao significativos das variaveis independentes na autoestima. No entanto, sugerem que associacoes de performance (nao luxo) aumentam parcialmente a motivacao para a pratica desportiva e que associacoes adicionais de luxo a uma marca de performance reduzem significativamente a motivacao para a pratica desportiva.
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