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An Experiment Investigating the Effects of Retail Greenery and Correlated Color Temperature in Virtual Reality Fashion Apparel Stores.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An Experiment Investigating the Effects of Retail Greenery and Correlated Color Temperature in Virtual Reality Fashion Apparel Stores./
作者:	Sina, Ahmad Saquib.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	131 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-08, Section: A.
Contained By:	Dissertations Abstracts International83-08A.
標題:	Design. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28961625
ISBN:	9798780670049

An Experiment Investigating the Effects of Retail Greenery and Correlated Color Temperature in Virtual Reality Fashion Apparel Stores.
Sina, Ahmad Saquib.

An Experiment Investigating the Effects of Retail Greenery and Correlated Color Temperature in Virtual Reality Fashion Apparel Stores. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 131 p.

Source: Dissertations Abstracts International, Volume: 83-08, Section: A.

Thesis (Ph.D.)--University of Minnesota, 2021.

This item must not be sold to any third party vendors.

Purpose: The main objective of this study is to understand the impacts of retail greenery in biophilic design and correlated color temperature on consumers' perceptions (pleasure, arousal, perceived merchandise quality) and responses (satisfaction and purchase intentions) in virtual reality fashion apparel stores.Design: This study is a 2x2 experimental design. In this study, retail greenery/non-retail greenery are a within-subjects design, while correlated color temperature (warm/cool) and shopping orientations (utilitarian/hedonic) are a between-subjects design. 295 undergraduate US female students participated in this study.Findings: The results showed that consumers prefer a retail greenery application over a non-retail greenery application. Cool lighting creates higher arousal than warm lighting. There are significant interaction effects between a retail greenery application and correlated color temperature. I have also found moderating effects of shopping orientations (utilitarian/hedonic).Originality: This study first measures the combined effects of retail greenery and correlated color temperature on consumers' responses which has not been done in previous studies. This study also provides insights into how retailers strategically plan their use of biophilic design and lighting to improve the 3D Virtual Reality (VR) shopping experience.

ISBN: 9798780670049Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Retail greenery

An Experiment Investigating the Effects of Retail Greenery and Correlated Color Temperature in Virtual Reality Fashion Apparel Stores.
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500 $a Source: Dissertations Abstracts International, Volume: 83-08, Section: A.
500 $a Advisor: Wu, JuanJuan;Bye, Elizabeth.
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520 $a Purpose: The main objective of this study is to understand the impacts of retail greenery in biophilic design and correlated color temperature on consumers' perceptions (pleasure, arousal, perceived merchandise quality) and responses (satisfaction and purchase intentions) in virtual reality fashion apparel stores.Design: This study is a 2x2 experimental design. In this study, retail greenery/non-retail greenery are a within-subjects design, while correlated color temperature (warm/cool) and shopping orientations (utilitarian/hedonic) are a between-subjects design. 295 undergraduate US female students participated in this study.Findings: The results showed that consumers prefer a retail greenery application over a non-retail greenery application. Cool lighting creates higher arousal than warm lighting. There are significant interaction effects between a retail greenery application and correlated color temperature. I have also found moderating effects of shopping orientations (utilitarian/hedonic).Originality: This study first measures the combined effects of retail greenery and correlated color temperature on consumers' responses which has not been done in previous studies. This study also provides insights into how retailers strategically plan their use of biophilic design and lighting to improve the 3D Virtual Reality (VR) shopping experience.
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