東華大學圖書館 |

Nurturing Nature in Virtual Reality: A Study of Public Service Experiences and Their Effects on Environmental Attitudes and Behavioral Intentions.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Nurturing Nature in Virtual Reality: A Study of Public Service Experiences and Their Effects on Environmental Attitudes and Behavioral Intentions./
作者:	Ball, Christopher.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	151 p.
附註:	Source: Dissertations Abstracts International, Volume: 80-10, Section: A.
Contained By:	Dissertations Abstracts International80-10A.
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13860284
ISBN:	9781392063668

Nurturing Nature in Virtual Reality: A Study of Public Service Experiences and Their Effects on Environmental Attitudes and Behavioral Intentions.
Ball, Christopher.

Nurturing Nature in Virtual Reality: A Study of Public Service Experiences and Their Effects on Environmental Attitudes and Behavioral Intentions. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 151 p.

Source: Dissertations Abstracts International, Volume: 80-10, Section: A.

Thesis (Ph.D.)--Michigan State University, 2019.

This item must not be sold to any third party vendors.

The effects of human intervention on the environment are numerous and increasingly devastating. Many species of animals have become endangered due to environmental changes and an encroachment on their natural habitats. Unfortunately, research indicates that it can be difficult to keep people informed and actively engaged with environmental issues. In the United States, a common method to keep the public informed and engaged with environmental issues are public service announcements (PSAs). However, some research indicates that PSAs may not be as effective with millennial viewers in a modern day multi-media landscape. Recent studies have indicated that virtual reality (VR) may provide an effective means of engaging the public via public service experiences (PSEs). The present study builds and expands upon the PSE literature by continuing to explore possible mechanisms, and their relation to one another, that may account for PSE effects. Furthermore, this study fills a gap in the literature related to gradient manipulations of immersive factors. Additionally, this study also makes a contribution to the literature by examining the concepts of natural mapping and narrative interactivity from two distinct perspectives. Specifically, natural mapping is examined along naturalness and intuitiveness dimensions while narrative interactivity is examined along technical and content interactivity dimensions. Finally, this study seeks to explore the possibility that pro-environmental PSE's might have the ability to activate other associated environmental attitudes. In order to explore the above questions, an experiment was conducted which tested the potential impacts of narrative interactivity and naturally mapped movement in a PSE. The experiment was a between-subjects factorial design. Specifically, the experiment was a 2 (high and low narrative interactivity) x 3 (low, medium, and high natural mapping) factorial design. The sample for this study consisted of 183 undergraduate college students obtained from a large mid-western university in the United States. The experiment involved exposing participants to approximately a 10-minute virtual experience/environment which includes endangered wildlife, such as elephants. Naturally mapped locomotion and narrative interactivity should be considered a multi-dimensional concept with both naturalness and intuitiveness sub-constructs and technical and content sub-constructs respectively. In this case, perceived locomotion intuitiveness was a statistically significant predictor of participants' feelings of spatial presence while perceived locomotion naturalness was not. Similarly, perceived content interactivity was a statistically significant predictor of participants' feelings of narrative transportation while perceived technical interactivity was not. Spatial presence and narrative transportation then served as a mediators between natural mapping/narrative interactivity and participants' pro-environmental attitudes and behavioral intentions. This study makes both theoretical and practical contributions to the literature. Theoretically, both natural mapping and narrative interactivity should be considered multi-dimensional constructs which have implications for the formation of spatial presence and narrative transportation. Practically, designers of PSEs should consider the importance of making locomotion more intuitive rather than more natural while emphasizing users' ability to interact with virtual stories rather than just virtual environments.

ISBN: 9781392063668Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Environmental attitudes

Nurturing Nature in Virtual Reality: A Study of Public Service Experiences and Their Effects on Environmental Attitudes and Behavioral Intentions.
LDR:04913nmm a2200397 4500 001 2346781
005 20220706051249.5
008 241004s2019 ||||||||||||||||| ||eng d
020 $a 9781392063668
035 $a (MiAaPQ)AAI13860284
035 $a (MiAaPQ)grad.msu:16685
035 $a AAI13860284
040 $a MiAaPQ $c MiAaPQ
100 1 $a Ball, Christopher. $3 657758
245 1 0 $a Nurturing Nature in Virtual Reality: A Study of Public Service Experiences and Their Effects on Environmental Attitudes and Behavioral Intentions.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 151 p.
500 $a Source: Dissertations Abstracts International, Volume: 80-10, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Cotten, Shelia R.
502 $a Thesis (Ph.D.)--Michigan State University, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a The effects of human intervention on the environment are numerous and increasingly devastating. Many species of animals have become endangered due to environmental changes and an encroachment on their natural habitats. Unfortunately, research indicates that it can be difficult to keep people informed and actively engaged with environmental issues. In the United States, a common method to keep the public informed and engaged with environmental issues are public service announcements (PSAs). However, some research indicates that PSAs may not be as effective with millennial viewers in a modern day multi-media landscape. Recent studies have indicated that virtual reality (VR) may provide an effective means of engaging the public via public service experiences (PSEs). The present study builds and expands upon the PSE literature by continuing to explore possible mechanisms, and their relation to one another, that may account for PSE effects. Furthermore, this study fills a gap in the literature related to gradient manipulations of immersive factors. Additionally, this study also makes a contribution to the literature by examining the concepts of natural mapping and narrative interactivity from two distinct perspectives. Specifically, natural mapping is examined along naturalness and intuitiveness dimensions while narrative interactivity is examined along technical and content interactivity dimensions. Finally, this study seeks to explore the possibility that pro-environmental PSE's might have the ability to activate other associated environmental attitudes. In order to explore the above questions, an experiment was conducted which tested the potential impacts of narrative interactivity and naturally mapped movement in a PSE. The experiment was a between-subjects factorial design. Specifically, the experiment was a 2 (high and low narrative interactivity) x 3 (low, medium, and high natural mapping) factorial design. The sample for this study consisted of 183 undergraduate college students obtained from a large mid-western university in the United States. The experiment involved exposing participants to approximately a 10-minute virtual experience/environment which includes endangered wildlife, such as elephants. Naturally mapped locomotion and narrative interactivity should be considered a multi-dimensional concept with both naturalness and intuitiveness sub-constructs and technical and content sub-constructs respectively. In this case, perceived locomotion intuitiveness was a statistically significant predictor of participants' feelings of spatial presence while perceived locomotion naturalness was not. Similarly, perceived content interactivity was a statistically significant predictor of participants' feelings of narrative transportation while perceived technical interactivity was not. Spatial presence and narrative transportation then served as a mediators between natural mapping/narrative interactivity and participants' pro-environmental attitudes and behavioral intentions. This study makes both theoretical and practical contributions to the literature. Theoretically, both natural mapping and narrative interactivity should be considered multi-dimensional constructs which have implications for the formation of spatial presence and narrative transportation. Practically, designers of PSEs should consider the importance of making locomotion more intuitive rather than more natural while emphasizing users' ability to interact with virtual stories rather than just virtual environments.
590 $a School code: 0128.
650 4 $a Communication. $3 524709
650 4 $a Information Technology. $3 1030799
653 $a Environmental attitudes
653 $a Narrative interactivity
653 $a Natural mapping
653 $a Public service experience
653 $a Spatial presence
653 $a Virtual reality
690 $a 0459
690 $a 0489
710 2 $a Michigan State University. $b Information and Media. $3 3284221
773 0 $t Dissertations Abstracts International $g 80-10A.
790 $a 0128
791 $a Ph.D.
792 $a 2019
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13860284