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Parasocial Relationships with Influe...

Perez, Carolina.

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Parasocial Relationships with Influencers on Youtube: Predictors and Manifestations of PSI and PSR.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Parasocial Relationships with Influencers on Youtube: Predictors and Manifestations of PSI and PSR./
Author:	Perez, Carolina.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	68 p.
Notes:	Source: Masters Abstracts International, Volume: 83-01.
Contained By:	Masters Abstracts International83-01.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28323709
ISBN:	9798516065729

Parasocial Relationships with Influencers on Youtube: Predictors and Manifestations of PSI and PSR.
Perez, Carolina.

Parasocial Relationships with Influencers on Youtube: Predictors and Manifestations of PSI and PSR. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 68 p.

Source: Masters Abstracts International, Volume: 83-01.

Thesis (M.A.)--The Florida State University, 2021.

This item must not be sold to any third party vendors.

This thesis aims to explore the impact that YouTube, as a social media platform, has in facilitating Parasocial Interactions (PSI) and Relationships (PSR) between consumers and YouTubers. This thesis looks at the predictors of PSR, the moderators of PSR and PSI, and the ways these interactions and relationships manifest themselves with YouTubers and their audiences. The interplay between PSI and PSR and their effect on audiences is explored through testing for these phenomena (PSI and PSR) separately and seeing how the resulting perceptions among audience members compare. The purpose of this study is to gauge whether or not a strong parasocial relationship manifests itself as a result of trust and relatability working together, or if one variable is a more significant predictor of PSR formation. Investigations on the measures and the phenomenon of PSI and PSR were also investigated.

ISBN: 9798516065729Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Parasocial Interaction (PSI)

Parasocial Relationships with Influencers on Youtube: Predictors and Manifestations of PSI and PSR.
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520 $a This thesis aims to explore the impact that YouTube, as a social media platform, has in facilitating Parasocial Interactions (PSI) and Relationships (PSR) between consumers and YouTubers. This thesis looks at the predictors of PSR, the moderators of PSR and PSI, and the ways these interactions and relationships manifest themselves with YouTubers and their audiences. The interplay between PSI and PSR and their effect on audiences is explored through testing for these phenomena (PSI and PSR) separately and seeing how the resulting perceptions among audience members compare. The purpose of this study is to gauge whether or not a strong parasocial relationship manifests itself as a result of trust and relatability working together, or if one variable is a more significant predictor of PSR formation. Investigations on the measures and the phenomenon of PSI and PSR were also investigated.
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