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Consumerism and Pride: The Fate of P...

Csensich, Christina M.

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Consumerism and Pride: The Fate of Paris' Marais "Gayborhood".

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumerism and Pride: The Fate of Paris' Marais "Gayborhood"./
Author:	Csensich, Christina M.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	66 p.
Notes:	Source: Masters Abstracts International, Volume: 82-11.
Contained By:	Masters Abstracts International82-11.
Subject:	European history. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28323327
ISBN:	9798728258155

Consumerism and Pride: The Fate of Paris' Marais "Gayborhood".
Csensich, Christina M.

Consumerism and Pride: The Fate of Paris' Marais "Gayborhood". - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 66 p.

Source: Masters Abstracts International, Volume: 82-11.

Thesis (M.A.)--University of South Florida, 2021.

This item must not be sold to any third party vendors.

In the 1980s the Marais neighborhood in Paris, France, became a haven for queer people, specifically gay, white men, filled with queer-owned and queer-centric businesses. By the year 2020, however, these businesses had been priced out by name-brand international corporations. In the 1990s, French television commercials and programs would not speak the word 'homosexual', even when a character was openly queer. By the 2010s, companies regularly featured queer people and gay pride imagery and slogans in their advertising. The queer community in Paris has a unique relationship with the consumer economy, one that ties aspects of queer identity directly to consumption and leisure. The result of this relationship has been increased visibility of queer people in media, but less business directly owned or controlled by queer people themselves. Conversely, this has resulted in a fracturing of the community along class lines - those who have purchasing power and those who do not. In this thesis, I explore how this relationship came to be and the impact it has had on the queer community, focusing on the Marais neighborhood's demographic shifts and the changes in queer representation in commercial advertising.

ISBN: 9798728258155Subjects--Topical Terms:

1972904
European history.
Subjects--Index Terms:

Advertising

Consumerism and Pride: The Fate of Paris' Marais "Gayborhood".
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500 $a Source: Masters Abstracts International, Volume: 82-11.
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520 $a In the 1980s the Marais neighborhood in Paris, France, became a haven for queer people, specifically gay, white men, filled with queer-owned and queer-centric businesses. By the year 2020, however, these businesses had been priced out by name-brand international corporations. In the 1990s, French television commercials and programs would not speak the word 'homosexual', even when a character was openly queer. By the 2010s, companies regularly featured queer people and gay pride imagery and slogans in their advertising. The queer community in Paris has a unique relationship with the consumer economy, one that ties aspects of queer identity directly to consumption and leisure. The result of this relationship has been increased visibility of queer people in media, but less business directly owned or controlled by queer people themselves. Conversely, this has resulted in a fracturing of the community along class lines - those who have purchasing power and those who do not. In this thesis, I explore how this relationship came to be and the impact it has had on the queer community, focusing on the Marais neighborhood's demographic shifts and the changes in queer representation in commercial advertising.
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