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Arts Organizations Engaging Audience...

Poole, Kathryn.

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Arts Organizations Engaging Audiences Through Street Art.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Arts Organizations Engaging Audiences Through Street Art./
Author:	Poole, Kathryn.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	64 p.
Notes:	Source: Masters Abstracts International, Volume: 82-01.
Contained By:	Masters Abstracts International82-01.
Subject:	Arts management. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27999258
ISBN:	9798641471389

Arts Organizations Engaging Audiences Through Street Art.
Poole, Kathryn.

Arts Organizations Engaging Audiences Through Street Art. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 64 p.

Source: Masters Abstracts International, Volume: 82-01.

Thesis (M.S.)--Drexel University, 2020.

This item must not be sold to any third party vendors.

This paper examines several arts organizations that have employed or used street art as a tool to increase or attract new audience members. The goal of this thesis is to obtain a better understanding of the definition of street art, its current audiences, and how organizations can use street art to increase the size and diversity of their audiences. Interviews were conducted with key staff members of Mural Arts Philadelphia, The Richmond Ballet, The San Francisco Opera and The Seattle Opera. These interviews were done in person, through email and over the phone. They were then transcribed, coded and analyzed. Overall, findings suggest that arts organizations, specifically performing arts organizations are using street art as a way to catch the attention of younger audiences members who would not normally engage with these organizations. Further research is recommended to determine if these new audiences members were retained for future performances and events.

ISBN: 9798641471389Subjects--Topical Terms:

3168382
Arts management.
Subjects--Index Terms:

Audience engagement

Arts Organizations Engaging Audiences Through Street Art.
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245 1 0 $a Arts Organizations Engaging Audiences Through Street Art.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 64 p.
500 $a Source: Masters Abstracts International, Volume: 82-01.
500 $a Advisor: Fithian, Justin.
502 $a Thesis (M.S.)--Drexel University, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a This paper examines several arts organizations that have employed or used street art as a tool to increase or attract new audience members. The goal of this thesis is to obtain a better understanding of the definition of street art, its current audiences, and how organizations can use street art to increase the size and diversity of their audiences. Interviews were conducted with key staff members of Mural Arts Philadelphia, The Richmond Ballet, The San Francisco Opera and The Seattle Opera. These interviews were done in person, through email and over the phone. They were then transcribed, coded and analyzed. Overall, findings suggest that arts organizations, specifically performing arts organizations are using street art as a way to catch the attention of younger audiences members who would not normally engage with these organizations. Further research is recommended to determine if these new audiences members were retained for future performances and events.
590 $a School code: 0065.
650 4 $a Arts management. $3 3168382
653 $a Audience engagement
653 $a Mural Arts Philadelphia
653 $a Richmond Ballet
653 $a Social media
653 $a Street art
690 $a 0424
710 2 $a Drexel University. $b Arts Administration (Westphal College of Media Arts and Design). $3 3352670
773 0 $t Masters Abstracts International $g 82-01.
790 $a 0065
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792 $a 2020
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27999258