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The Drive to Be Better: The Role of ...

Luong, Tran (Kate).

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The Drive to Be Better: The Role of the Self-Improvement Motive on Media Selection, Processing, and Effects.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Drive to Be Better: The Role of the Self-Improvement Motive on Media Selection, Processing, and Effects./
Author:	Luong, Tran (Kate).
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	221 p.
Notes:	Source: Dissertations Abstracts International, Volume: 82-07, Section: B.
Contained By:	Dissertations Abstracts International82-07B.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28287750
ISBN:	9798698577508

The Drive to Be Better: The Role of the Self-Improvement Motive on Media Selection, Processing, and Effects.
Luong, Tran (Kate).

The Drive to Be Better: The Role of the Self-Improvement Motive on Media Selection, Processing, and Effects. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 221 p.

Source: Dissertations Abstracts International, Volume: 82-07, Section: B.

Thesis (Ph.D.)--The Ohio State University, 2020.

This item must not be sold to any third party vendors.

Overcoming audience resistance is an important and lasting topic in communication research. Theories conceptualizing the self as the driver of various media processes, including selection, processing, and effects, can offer a unified account for audience resistance across communication domains and provide important guidance for message design in communication campaigns and interventions. This dissertation focused on the role of the self-improvement motive in media processes and posited that, due to its ability to orient individuals towards changes in their self-concepts, this motivation can encourage the selection and processing of beneficial but self-threatening messages, as well as produce positive outcomes post-exposure.Theoretical propositions were advanced based on the SESAM (Selective Exposure Self- and Affect Management) model and the literature on the self-improvement motive. The SESAM model posits that the working self and affect combined would determine a self-related motive, which then directs selective exposure behaviors and message processing of mediated social comparison targets. Specifically, the self-improvement motive is expected to prompt media users to select portrayals of upward comparison targets to learn and improve, resulting in more positive affect and self-concept after exposure. Study 1 added to the original model by examining the potential predictors of the self-improvement motive, including domain importance, perceived discrepancy, and perceived attainability (proposition 1); and testing whether priming a working self-concept in conjunction to the self-improvement motive would lead to selection of upward comparison targets in the same life domain (proposition 2). The results showed little support for these predictions. Perceived discrepancy interacted with perceived attainability to produce different levels of the self-improvement motive as expected. However, the manipulation did not prompt stronger selective exposure of upward comparison targets in the primed domain, nor did it impact processing of these messages or outcomes of exposure. Study 2 served to expand the SESAM model's predictions to the selection and processing behavioral change messages, another type of beneficial but self-threatening messages. It was expected that the self-improvement motive would encourage selection over avoidance of such messages and prompt non-defensive processing (proposition 3), leading to stronger persuasive outcomes (proposition 4). This study found empirical support for the impact of the self-improvement motive on the selection and processing of behavioral change messages, but only in the environmental domain. Contrary to expectations, people with low domain importance benefited the most from the self-improvement messages. They spent more time on environmental behavioral change messages, and the longer their selective exposure time was, the more persuaded they were, as indicated by message evaluation, environmental beliefs, and environmental behavioral intentions.Overall, the two studies offered limited support for the propositions. It is likely that the self-improvement motive does impact media selection, processing, and effects, but questions remained as to the boundary conditions of this relationship. Results from study 2 suggest that this motivation has the potential to reduce resistance in some audience segments, and further investigation is worthwhile. The final chapter delineated the methodological challenges and specified the remaining conceptual issues in this line of research, as well as offered suggestions for future directions.

ISBN: 9798698577508Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Self-improvement motive

The Drive to Be Better: The Role of the Self-Improvement Motive on Media Selection, Processing, and Effects.
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