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Effects of Inequitable Media Coverag...

Piazza, Matthew Jay.

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Effects of Inequitable Media Coverage on Community College Female Student Athletes: A Qualitative Case Study.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Effects of Inequitable Media Coverage on Community College Female Student Athletes: A Qualitative Case Study./
Author:	Piazza, Matthew Jay.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	152 p.
Notes:	Source: Dissertations Abstracts International, Volume: 81-10, Section: A.
Contained By:	Dissertations Abstracts International81-10A.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27834194
ISBN:	9798607320218

Effects of Inequitable Media Coverage on Community College Female Student Athletes: A Qualitative Case Study.
Piazza, Matthew Jay.

Effects of Inequitable Media Coverage on Community College Female Student Athletes: A Qualitative Case Study. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 152 p.

Source: Dissertations Abstracts International, Volume: 81-10, Section: A.

Thesis (Ed.D.)--Northcentral University, 2020.

This item must not be sold to any third party vendors.

Supporters passed Title IX in 1972 to seek gender equity in educational programs. Although resources and participation improved for female student athletes, some journalists continued to ignore, minimize, and sexualize female athletes. The problem addressed in this study was that female athletes received inequitable media coverage during their student athlete experiences. Researchers recommended qualitative studies to augment quantitative studies about inequitable media coverage of female athletes. The purpose of this qualitative case study was to explore how inequitable media coverage affects the athletic and career motivations of Southern California community college female student athletes. Title IX, hegemonic masculinity theory, and agenda-setting theory emerged in the early 1970's and framed this study. Nine community college female student athletes from one Southern California campus volunteered for semi-structured interviews. Themes emerged that addressed two research questions: (a) how does inequitable media coverage affect the athletic motivation of Southern California community college female student athletes? (b) how does inequitable media coverage affect the career motivation of Southern California community college female student athletes? Data were triangulated through interviews, document analysis, and archival records. In the findings, five participants increased their athletic motivation from inequitable media coverage; four decreased. Three participants increased their career motivation; six decreased. A positive implication was that female student athletes continued to overcome barriers following Title IX. A negative implication was that theory resonated with the experiences of female student athletes. Future researchers could seek qualitative answers from parents, coaches, media members, and female student athletes from other intercollegiate levels. Stakeholders could seek change through petitioning journalists for equitable media coverage and monitoring Title IX compliance.

ISBN: 9798607320218Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Agenda-setting theory

Effects of Inequitable Media Coverage on Community College Female Student Athletes: A Qualitative Case Study.
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