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Feeling Sassy: Teenage Fashion and T...

Bittman, Lana.

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Feeling Sassy: Teenage Fashion and Third-Wave Feminism, 1988-1996.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Feeling Sassy: Teenage Fashion and Third-Wave Feminism, 1988-1996./
Author:	Bittman, Lana.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	89 p.
Notes:	Source: Masters Abstracts International, Volume: 81-10.
Contained By:	Masters Abstracts International81-10.
Subject:	Fashion. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27834693
ISBN:	9798641782706

Feeling Sassy: Teenage Fashion and Third-Wave Feminism, 1988-1996.
Bittman, Lana.

Feeling Sassy: Teenage Fashion and Third-Wave Feminism, 1988-1996. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 89 p.

Source: Masters Abstracts International, Volume: 81-10.

Thesis (M.A.)--Fashion Institute of Technology, State University of New York, 2020.

This item must not be sold to any third party vendors.

Sassy, published between 1988 and 1996, was an American magazine written for young women. Although magazines such as YM began in 1932, marketing to adolescents was a relatively new tactic beginning after World War II. Seventeen was founded in 1944, and 'Teen started in 1957; during the post-War years, fifty percent of American girls received Seventeen in the mail, with typical content focusing on fashion, beauty, and how to win a boy's approval. Alternatively, Sassy embraced a feminist, independent, alternative mission, and reached a widespread audience of young women yearning to feel accepted and understood. Although Sassy was not circulated as widely as other teen publications between the late 1980s and mid-1990s, it had a significant influence. Sassy was distributed nationwide-it was not a niche publication-but its coverage of mainstream and alternative culture made it feel personal, akin to the zines that soared in popularity during the early nineties. Sassy voiced and reflected the mood of its audience, and helped define a framework for a feminine identity that was rooted in independence and acceptance. By examining the magazine, this paper investigates how Sassy became an important manual providing young women with new feminine role models, and how it was used by its readership to create alternative identities through modification of dress and appearance that reached beyond social norms and expectations.

ISBN: 9798641782706Subjects--Topical Terms:

549143
Fashion.
Subjects--Index Terms:

Adolescents

Feeling Sassy: Teenage Fashion and Third-Wave Feminism, 1988-1996.
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506 $a This item must not be sold to any third party vendors.
520 $a Sassy, published between 1988 and 1996, was an American magazine written for young women. Although magazines such as YM began in 1932, marketing to adolescents was a relatively new tactic beginning after World War II. Seventeen was founded in 1944, and 'Teen started in 1957; during the post-War years, fifty percent of American girls received Seventeen in the mail, with typical content focusing on fashion, beauty, and how to win a boy's approval. Alternatively, Sassy embraced a feminist, independent, alternative mission, and reached a widespread audience of young women yearning to feel accepted and understood. Although Sassy was not circulated as widely as other teen publications between the late 1980s and mid-1990s, it had a significant influence. Sassy was distributed nationwide-it was not a niche publication-but its coverage of mainstream and alternative culture made it feel personal, akin to the zines that soared in popularity during the early nineties. Sassy voiced and reflected the mood of its audience, and helped define a framework for a feminine identity that was rooted in independence and acceptance. By examining the magazine, this paper investigates how Sassy became an important manual providing young women with new feminine role models, and how it was used by its readership to create alternative identities through modification of dress and appearance that reached beyond social norms and expectations.
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