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(Com)modifying the Sacred: The Incor...

Duran Hernandez, Lucia.

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(Com)modifying the Sacred: The Incorporation and Adaptation of Non-Western Medicine into the Wellness Tourism Market = = Mercantilizando lo Sagrado: La Incorporacion y Adaptacion de Medicina No-Occidental en la Industria del Turismo del Bienestar.

Record Type:	Electronic resources : Monograph/item
Title/Author:	(Com)modifying the Sacred: The Incorporation and Adaptation of Non-Western Medicine into the Wellness Tourism Market =/
Reminder of title:	Mercantilizando lo Sagrado: La Incorporacion y Adaptacion de Medicina No-Occidental en la Industria del Turismo del Bienestar.
Author:	Duran Hernandez, Lucia.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	95 p.
Notes:	Source: Masters Abstracts International, Volume: 81-10.
Contained By:	Masters Abstracts International81-10.
Subject:	Latin American studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27671956
ISBN:	9781658416634

(Com)modifying the Sacred: The Incorporation and Adaptation of Non-Western Medicine into the Wellness Tourism Market = = Mercantilizando lo Sagrado: La Incorporacion y Adaptacion de Medicina No-Occidental en la Industria del Turismo del Bienestar.
Duran Hernandez, Lucia.

(Com)modifying the Sacred: The Incorporation and Adaptation of Non-Western Medicine into the Wellness Tourism Market =Mercantilizando lo Sagrado: La Incorporacion y Adaptacion de Medicina No-Occidental en la Industria del Turismo del Bienestar. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 95 p.

Source: Masters Abstracts International, Volume: 81-10.

Thesis (M.A.)--The University of Arizona, 2019.

This item must not be sold to any third party vendors.

In the last two to three decades, non-mainstream medicine has become a well-known face of the wellness market. Non-mainstream healing constitutes the health and tourism itineraries of a western costumer oriented to self-care and holistic wellbeing. On one hand, these decisions are framed by a western tendency to psychologize our social relationships and seek self-fulfillment in foreign spiritualities. On the other, cultural globalization, the New Age, and new tourisms have contributed to this insertion. Through a de-contextualization of their original cultures and a re-contextualization in western frames, non-mainstream healing is reinvented to adapt to the capitalist economy and the tourist glaze. Such event has aggravated the debate on cultural appropriation of indigenous knowledge. The accommodation of the pre-Hispanic sweat lodge to the hotel industry of Tulum, Mexico, illustrates the present phenomenon. Local healers and hotels negotiate the identity of this ancestral therapeutic ritual, creating a wellness product that bounces between "the hippie" and the luxury in a setting that markets indigenous spirituality. Through a literature review and an ethnographic case study conducted by the author, the present work contributes to understand why and how non-western medicines are constructed within the capitalist wellness market.

ISBN: 9781658416634Subjects--Topical Terms:

2122903
Latin American studies.
Subjects--Index Terms:

Commodification

(Com)modifying the Sacred: The Incorporation and Adaptation of Non-Western Medicine into the Wellness Tourism Market = = Mercantilizando lo Sagrado: La Incorporacion y Adaptacion de Medicina No-Occidental en la Industria del Turismo del Bienestar.
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020 $a 9781658416634
035 $a (MiAaPQ)AAI27671956
035 $a AAI27671956
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100 1 $a Duran Hernandez, Lucia. $3 3547250
245 1 0 $a (Com)modifying the Sacred: The Incorporation and Adaptation of Non-Western Medicine into the Wellness Tourism Market = $b Mercantilizando lo Sagrado: La Incorporacion y Adaptacion de Medicina No-Occidental en la Industria del Turismo del Bienestar.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2019
300 $a 95 p.
500 $a Source: Masters Abstracts International, Volume: 81-10.
500 $a Advisor: Vasquez-Leon, Marcela.
502 $a Thesis (M.A.)--The University of Arizona, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a In the last two to three decades, non-mainstream medicine has become a well-known face of the wellness market. Non-mainstream healing constitutes the health and tourism itineraries of a western costumer oriented to self-care and holistic wellbeing. On one hand, these decisions are framed by a western tendency to psychologize our social relationships and seek self-fulfillment in foreign spiritualities. On the other, cultural globalization, the New Age, and new tourisms have contributed to this insertion. Through a de-contextualization of their original cultures and a re-contextualization in western frames, non-mainstream healing is reinvented to adapt to the capitalist economy and the tourist glaze. Such event has aggravated the debate on cultural appropriation of indigenous knowledge. The accommodation of the pre-Hispanic sweat lodge to the hotel industry of Tulum, Mexico, illustrates the present phenomenon. Local healers and hotels negotiate the identity of this ancestral therapeutic ritual, creating a wellness product that bounces between "the hippie" and the luxury in a setting that markets indigenous spirituality. Through a literature review and an ethnographic case study conducted by the author, the present work contributes to understand why and how non-western medicines are constructed within the capitalist wellness market.
520 $a En las ultimas dos a tres decadas, las medicinas no-occidentales se han introducido con fuerza en la industria del bienestar y el turismo de la salud. Estas medicinas "alternativas" conforman los itinerarios diversificados de un paciente/cliente muy orientado a la salud holistica y el autocuidado en Occidente. Esta gestion de la salud se enmarca, por un lado, en una tendencia popular a "emocionalizar" las relaciones sociales y perseguir la auto-realizacion a traves de espiritualidades no-occidentales. Por otro, la globalizacion cultural, ecos de la New Age y nuevos turismos han propiciado la conversion de medicinas alternativas en servicios del bienestar, especialmente en un turismo de inmersion en medicina local y su comunidad. A traves de la descontextualizacion de sus culturas de origen y su re-contextualizacion en marcos occidentales, estas terapeuticas tienen que reinventarse para encajar en el mercado y la mirada turistica. La incorporacion del bano de vapor prehispanico a los resorts de Tulum (Mexico), ilustra este fenomeno. Facilitadores locales del bano ancestral terapeutico y los resorts que lo ofrecen negocian la identidad de esta practica como producto hibrido entre la New Age, la cultura maya del lugar, y el turismo de spa de lujo. Esta tesina contribuye a explicar por que y de que forma se construye la medicina no-occidental en y desde la amplia industria del bienestar, empleando para ello una revision literaria y una investigacion etnografica propia.
590 $a School code: 0009.
650 4 $a Latin American studies. $3 2122903
650 4 $a Cultural anthropology. $3 2122764
650 4 $a Marketing. $3 536353
653 $a Commodification
653 $a Maya
653 $a Non-western medicine
653 $a Sweat lodge
653 $a Temazcal
653 $a Wellness tourism
690 $a 0550
690 $a 0326
690 $a 0338
710 2 $a The University of Arizona. $b Latin American Studies. $3 1043382
773 0 $t Masters Abstracts International $g 81-10.
790 $a 0009
791 $a M.A.
792 $a 2019
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27671956