東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back to Search results for [ null ]

Switch To: Labeled | MARC Mode | ISBD

The apology impulse = how the busine...

O'Meara, Sean, (1981-)

Linked to FindBook

Google Book

Amazon

博客來

The apology impulse = how the business world ruined sorry and why we can't stop saying it /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The apology impulse/ Sean O'Meara, Cary Cooper.
Reminder of title:	how the business world ruined sorry and why we can't stop saying it /
remainder title:	How the business world ruined sorry and why we can't stop saying it
Author:	O'Meara, Sean,
other author:	Cooper, Cary L.,
Description:	1 online resource (361 p.)
Subject:	Public relations. -
Online resource:	https://portal.igpublish.com/iglibrary/search/KOGANB0001988.html
ISBN:	9780749493202

The apology impulse = how the business world ruined sorry and why we can't stop saying it /
O'Meara, Sean,1981-

The apology impulsehow the business world ruined sorry and why we can't stop saying it /[electronic resource] :How the business world ruined sorry and why we can't stop saying itSean O'Meara, Cary Cooper. - 1st ed. - 1 online resource (361 p.)

Includes bibliographical references and index.

Access restricted to authorized users and institutions.

"Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret. We have become addicted to apologies but immune from saying sorry. In January 2018 there were 35 public apologies from high-profile organizations and individuals. That's more than one per day. Between them, in 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apologies for their transgressions. Alarmingly, the word 'sorry' didn't appear once. This perfectly timed book examines the psychology, motivations and even the economic rationale of giving an apology in the age of outrage culture and on-demand contrition. It reveals the tricks and techniques we all use to evade, reframe and divert from what we did and demonstrates how professionals do it best. Providing lessons for businesses and organizations, you'll find out how to give meaningful apologies and know when to say sorry, or not say it at all. The Apology Impulse is the perfect playbook for anyone - from social media executive through to online influencers and CEOs - who apologise way too much and say sorry far too infrequently"--

Mode of access: World Wide Web.

ISBN: 9780749493202Subjects--Topical Terms:

542883
Public relations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59

Dewey Class. No.: 659.2

The apology impulse = how the business world ruined sorry and why we can't stop saying it /
LDR:02476nmm a2200313 i 4500 001 2247591
006 m eo d
007 cr cn |||m|||a
008 211227t20192020enk ob 001 0 eng d
020 $a 9780749493202
020 $a 9780749493219
020 $a 9781789660340
035 $a KOGANB0001988
040 $a iG Publishing $b eng $c iG Publishing $e rda
050 0 0 $a HD59
082 0 0 $a 659.2
100 1 $a O'Meara, Sean, $d 1981- $e author. $3 3511793
245 1 4 $a The apology impulse $h [electronic resource] : $b how the business world ruined sorry and why we can't stop saying it / $c Sean O'Meara, Cary Cooper.
246 3 0 $a How the business world ruined sorry and why we can't stop saying it
250 $a 1st ed.
264 1 $a London ; $a New York : $b Kogan Page, $c 2019.
264 4 $c ©2020
300 $a 1 online resource (361 p.)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references and index.
506 $a Access restricted to authorized users and institutions.
520 3 $a "Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret. We have become addicted to apologies but immune from saying sorry. In January 2018 there were 35 public apologies from high-profile organizations and individuals. That's more than one per day. Between them, in 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apologies for their transgressions. Alarmingly, the word 'sorry' didn't appear once. This perfectly timed book examines the psychology, motivations and even the economic rationale of giving an apology in the age of outrage culture and on-demand contrition. It reveals the tricks and techniques we all use to evade, reframe and divert from what we did and demonstrates how professionals do it best. Providing lessons for businesses and organizations, you'll find out how to give meaningful apologies and know when to say sorry, or not say it at all. The Apology Impulse is the perfect playbook for anyone - from social media executive through to online influencers and CEOs - who apologise way too much and say sorry far too infrequently"-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Public relations. $3 542883
650 0 $a Apologizing. $3 627887
650 0 $a Corporate image. $3 523494
650 0 $a Customer relations. $3 578582
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Cooper, Cary L., $e author. $3 3511794
856 4 0 $u https://portal.igpublish.com/iglibrary/search/KOGANB0001988.html