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Asian competitors = marketing for co...

Kotler, Philip.

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Asian competitors = marketing for competitiveness in the age of digital consumers /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Asian competitors/ Philip Kotler, Hermawan Kartajaya, Den Huan Hooi.
Reminder of title:	marketing for competitiveness in the age of digital consumers /
remainder title:	Marketing for competitiveness in the age of digital consumers
Author:	Kotler, Philip.
other author:	Kartajaya, Hermawan,
Published:	Singapore :World Scientific Publishing Co. Pte. Ltd., : c2019.,
Description:	1 online resource :ill.
Subject:	Marketing - Case studies. - Asia -
Online resource:	https://www.worldscientific.com/worldscibooks/10.1142/11135#t=toc
ISBN:	9789813275478

Asian competitors = marketing for competitiveness in the age of digital consumers /
Kotler, Philip.

Asian competitorsmarketing for competitiveness in the age of digital consumers /[electronic resource] :Marketing for competitiveness in the age of digital consumersPhilip Kotler, Hermawan Kartajaya, Den Huan Hooi. - 1st ed. - Singapore :World Scientific Publishing Co. Pte. Ltd.,c2019. - 1 online resource :ill.

Includes bibliographical references and index.

ISBN: 9789813275478Subjects--Topical Terms:

3466138
Marketing
--Asia--Case studies.

LC Class. No.: HF5415.12.A8 / K68 2019

Dewey Class. No.: 658.8/72095

Asian competitors = marketing for competitiveness in the age of digital consumers /
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