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Leveraging Loyalty to Motivate Facul...

Hunt Munoz, Sara V.

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Leveraging Loyalty to Motivate Faculty and Staff Giving.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Leveraging Loyalty to Motivate Faculty and Staff Giving./
Author:	Hunt Munoz, Sara V.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	134 p.
Notes:	Source: Dissertation Abstracts International, Volume: 80-04(E), Section: A.
Contained By:	Dissertation Abstracts International80-04A(E).
Subject:	Educational leadership. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13419424
ISBN:	9780438752320

Leveraging Loyalty to Motivate Faculty and Staff Giving.
Hunt Munoz, Sara V.

Leveraging Loyalty to Motivate Faculty and Staff Giving. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 134 p.

Source: Dissertation Abstracts International, Volume: 80-04(E), Section: A.

Thesis (Ed.D.)--Fordham University, 2019.

Institutions of higher education nationwide are looking for new fundraising strategies to generate revenue. Many are turning to their faculty and staff in an effort to create a culture of philanthropy across their universities and to attract new donors. Texas Christian University (TCU) in Forth Worth, Texas has implemented an annual faculty and staff giving campaign that has been successful for more than a decade. This qualitative case study focused on the lived experiences of 25 TCU employees who were connected to the annual campaign. Six key findings revealed their thoughts on workplace loyalty and what motivates them to donate to the university. Some cited leadership, campus culture, and athletics as having a significant effect on their work experience. The findings also revealed that peer to peer soliciations were an effective fundraising strategy and that the university's religious affiliation was not a large part of the institution's current identity. The implications for practice focus on hiring service-oriented employees at all levels, using athletic programs to build a sense of pride and passion, educating faculty and staff to be advocates for philanthropy, and communicating a relatable and inspirational mission statement.

ISBN: 9780438752320Subjects--Topical Terms:

529436
Educational leadership.

Leveraging Loyalty to Motivate Faculty and Staff Giving.
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