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Franchising: The significance of the...

Bouse, Brenda A.

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Franchising: The significance of the entrepreneurial type fit between franchisor and franchisee.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Franchising: The significance of the entrepreneurial type fit between franchisor and franchisee./
Author:	Bouse, Brenda A.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	173 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.
Contained By:	Dissertation Abstracts International78-07A(E).
Subject:	Entrepreneurship. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10586306
ISBN:	9781369657227

Franchising: The significance of the entrepreneurial type fit between franchisor and franchisee.
Bouse, Brenda A.

Franchising: The significance of the entrepreneurial type fit between franchisor and franchisee. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 173 p.

Source: Dissertation Abstracts International, Volume: 78-07(E), Section: A.

Thesis (D.Mgt.)--Webster University, 2016.

The following study sought to explore the following research question "How does fit, specifically in the context of entrepreneurship, impact franchisee success". Franchisors' and franchisees' entrepreneurial tendencies were reviewed along with the influence of franchisor support on the relationship of partnership "fit" to franchisee success. Data was captured through an online survey with a total of 233 qualified franchisees from small U.S. based franchise organizations. Franchisees' perceptions were gathered regarding how they perceived their fit to their environment, their role in entrepreneurial marketing, their franchisor's role in entrepreneurial orientation, the support they received from the franchisor and their overall satisfaction, performance and commitment to the franchise system. The study brought together theory linkages of person environment fit to the type fit of entrepreneurial teams in franchising. It was found that there was no difference in the proposed entrepreneurial groupings as compared to the validity check of perceived fit. Therefore, perceived fit was utilized as the independent variable in the model with further testing of the hypotheses. The results indicated the higher the franchisees perceive their fit with their franchisor, the higher they perceived their own success. Franchisor support had a positive impact on this relationship but the level of entrepreneurial marketing did not prove to have any impact on the moderating effect of support. The control variable of state of the brand industry was found to have a significant impact on franchisee success dependent on the category with "dynamic" as the highest, then "more steady" followed by "decline" as the least. Post hoc analysis indicated that those franchisees high in entrepreneurial marketing, and perceiving their franchisors to be high in entrepreneurial orientation, were shown to have the highest level of perceived fit and success. The analysis also indicated that those franchisees in organizations high in entrepreneurial orientation also were high in perceived fit and success. The study addresses identified gaps in the research and implications in management regarding onboarding, operational training and continued strategies of providing "fit" in entrepreneurial teams in franchising for franchisees, franchisors, researchers and participants in other forms of franchise business such as recruitment, consultation and associations. Additional research directions could include testing the constructs further regarding successful outcomes as compared to the level of franchise brand life cycle and standardization as well as outcomes compared to the communication and expectations of entrepreneurial approaches in franchising. Longitudinal studies, including the role of time, and perceptions from both the franchisee and franchisor could provide a more comprehensive approach to the research.

ISBN: 9781369657227Subjects--Topical Terms:

526739
Entrepreneurship.

Franchising: The significance of the entrepreneurial type fit between franchisor and franchisee.
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520 $a The following study sought to explore the following research question "How does fit, specifically in the context of entrepreneurship, impact franchisee success". Franchisors' and franchisees' entrepreneurial tendencies were reviewed along with the influence of franchisor support on the relationship of partnership "fit" to franchisee success. Data was captured through an online survey with a total of 233 qualified franchisees from small U.S. based franchise organizations. Franchisees' perceptions were gathered regarding how they perceived their fit to their environment, their role in entrepreneurial marketing, their franchisor's role in entrepreneurial orientation, the support they received from the franchisor and their overall satisfaction, performance and commitment to the franchise system. The study brought together theory linkages of person environment fit to the type fit of entrepreneurial teams in franchising. It was found that there was no difference in the proposed entrepreneurial groupings as compared to the validity check of perceived fit. Therefore, perceived fit was utilized as the independent variable in the model with further testing of the hypotheses. The results indicated the higher the franchisees perceive their fit with their franchisor, the higher they perceived their own success. Franchisor support had a positive impact on this relationship but the level of entrepreneurial marketing did not prove to have any impact on the moderating effect of support. The control variable of state of the brand industry was found to have a significant impact on franchisee success dependent on the category with "dynamic" as the highest, then "more steady" followed by "decline" as the least. Post hoc analysis indicated that those franchisees high in entrepreneurial marketing, and perceiving their franchisors to be high in entrepreneurial orientation, were shown to have the highest level of perceived fit and success. The analysis also indicated that those franchisees in organizations high in entrepreneurial orientation also were high in perceived fit and success. The study addresses identified gaps in the research and implications in management regarding onboarding, operational training and continued strategies of providing "fit" in entrepreneurial teams in franchising for franchisees, franchisors, researchers and participants in other forms of franchise business such as recruitment, consultation and associations. Additional research directions could include testing the constructs further regarding successful outcomes as compared to the level of franchise brand life cycle and standardization as well as outcomes compared to the communication and expectations of entrepreneurial approaches in franchising. Longitudinal studies, including the role of time, and perceptions from both the franchisee and franchisor could provide a more comprehensive approach to the research.
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