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Reprogramming the Movies: Distributi...

Long, Derek.

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Reprogramming the Movies: Distribution Strategy and Production Planning in the Early Studio System, 1915-1924.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Reprogramming the Movies: Distribution Strategy and Production Planning in the Early Studio System, 1915-1924./
Author:	Long, Derek.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	297 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Contained By:	Dissertation Abstracts International79-01A(E).
Subject:	Film studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10617052
ISBN:	9780355161601

Reprogramming the Movies: Distribution Strategy and Production Planning in the Early Studio System, 1915-1924.
Long, Derek.

Reprogramming the Movies: Distribution Strategy and Production Planning in the Early Studio System, 1915-1924. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 297 p.

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2017.

This dissertation examines feature distribution as a set of active strategies of industry conduct during the early years of the Hollywood studio system. The author argues that feature film distributors used these strategies not only to reduce the costs and risks of distributing feature films in significant quantities to exhibitors, but also to plan the production of the films they released. By conceptualizing production at the level of the distribution slate, which was organized around a yearlong release season rather than at the level of the individual film, this study examines shifts in distribution and production planning practice at an industrywide scale.

ISBN: 9780355161601Subjects--Topical Terms:

2122736
Film studies.

Reprogramming the Movies: Distribution Strategy and Production Planning in the Early Studio System, 1915-1924.
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100 1 $a Long, Derek. $3 3346005
245 1 0 $a Reprogramming the Movies: Distribution Strategy and Production Planning in the Early Studio System, 1915-1924.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 297 p.
500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
500 $a Adviser: Lea Jacobs.
502 $a Thesis (Ph.D.)--The University of Wisconsin - Madison, 2017.
520 $a This dissertation examines feature distribution as a set of active strategies of industry conduct during the early years of the Hollywood studio system. The author argues that feature film distributors used these strategies not only to reduce the costs and risks of distributing feature films in significant quantities to exhibitors, but also to plan the production of the films they released. By conceptualizing production at the level of the distribution slate, which was organized around a yearlong release season rather than at the level of the individual film, this study examines shifts in distribution and production planning practice at an industrywide scale.
520 $a In the mid-1910s, distributors used an inflexible program system to sell and price films in a single bulk package, encouraging producers to carefully control the costs of their features to ensure their profitability. This system managed risk but also limited returns. By the mid-1920s, a more flexible system of block booking allowed distributors to price films individually, as well as to control the length of their films' runs to a much greater degree. This allowed them more leeway to plan the production of feature films as individual units of sale, ensuring that they could be accurately planned and budgeted according to their potential returns in distribution.
520 $a Using archival material from the Wisconsin Historical Society, the Library of Congress, and other holdings, the project offers case studies of production planning for distribution at several Hollywood studios. Chapter 2 examines production planning for the program system at Mutual and Triangle, concluding that program-oriented companies privileged consistency of cost in their productions. Chapter 3 explores the rise of star-centered formats of distribution, citing the Fox Film Corporation as an example of how program-oriented companies adjusted to the decline of the program system. Chapter 4 studies the rise of selective distribution and its relationship to semi-independent production at Paramount, First National, and Associated Producers. Finally, chapter 5 discusses Paramount's production planning practice in the context of block booking. Each of these case studies illustrates the extent to which distribution and production planning were interrelated and mutually determinative practices.
590 $a School code: 0262.
650 4 $a Film studies. $3 2122736
650 4 $a Economic history. $2 fast $3 548503
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710 2 $a The University of Wisconsin - Madison. $b Communication Arts. $3 2094619
773 0 $t Dissertation Abstracts International $g 79-01A(E).
790 $a 0262
791 $a Ph.D.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10617052