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Distracted Driving: A Cross-Discipli...

Seibold, Jeremy R.

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Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals./
作者:	Seibold, Jeremy R.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	104 p.
附註:	Source: Masters Abstracts International, Volume: 56-04.
Contained By:	Masters Abstracts International56-04(E).
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10610544
ISBN:	9781369849769

Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals.
Seibold, Jeremy R.

Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 104 p.

Source: Masters Abstracts International, Volume: 56-04.

Thesis (M.A.)--Florida Atlantic University, 2017.

Despite efforts to mitigate texting and driving in the United States, accidents as a result of distracted driving continue to increase, especially within the 16-24 age group. Considering the traits of the members of this age group, as well as the attributes of the various means that are utilized to mitigate such behavior, I hypothesize that the employment of filmed narratives in public service announcements is more effective than any other established approach. Testing the validity of this hypothesis, contributing to a lack of research, three methods of analysis were employed in this project: a textual analysis of a filmed narrative; an audience analysis of the comments accompanying the filmed narrative; and a video session followed by a self-administered questionnaire. The results of this study indicate that while the filmed narrative is more effective than the spoken narrative, more intensive analyses are necessary for further speculation.

ISBN: 9781369849769Subjects--Topical Terms:

524709
Communication.

Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals.
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