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All is not fair: The cosmetics war o...

Sambhi, Sandeep K.

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All is not fair: The cosmetics war on women in India.

Record Type:	Electronic resources : Monograph/item
Title/Author:	All is not fair: The cosmetics war on women in India./
Author:	Sambhi, Sandeep K.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	86 p.
Notes:	Source: Masters Abstracts International, Volume: 56-02.
Contained By:	Masters Abstracts International56-02(E).
Subject:	Women's studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10193441
ISBN:	9781369359558

All is not fair: The cosmetics war on women in India.
Sambhi, Sandeep K.

All is not fair: The cosmetics war on women in India. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 86 p.

Source: Masters Abstracts International, Volume: 56-02.

Thesis (M.S.)--University of Oregon, 2016.

I examine the effects of skin whitening and bleaching practices by women and girls of India, and the links between globalization, capitalism, and Indian media. I examine the negative health effects of the use of skin lightening creams, along with the psycho-social effects for women and girls, and the pan-cultural effects of the advertising and marketing by the companies who sell these creams as cosmetics. I argue that the companies who sell them carry great economic power, bolstered by their promotion of colorism and bias toward fair skin. The links between profit, colorism, caste and gender inequality are explored, along with the historical roots of caste and color in India. Media bias for fair skin in India and media are discussed, along with effects on women's efficacy, self-esteem, and the effects of fair skin bias on opportunities in work and marriage. Resolution, education and public outreach efforts are also presented here.

ISBN: 9781369359558Subjects--Topical Terms:

526816
Women's studies.

All is not fair: The cosmetics war on women in India.
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245 1 0 $a All is not fair: The cosmetics war on women in India.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 86 p.
500 $a Source: Masters Abstracts International, Volume: 56-02.
500 $a Adviser: Erik Girvan.
502 $a Thesis (M.S.)--University of Oregon, 2016.
520 $a I examine the effects of skin whitening and bleaching practices by women and girls of India, and the links between globalization, capitalism, and Indian media. I examine the negative health effects of the use of skin lightening creams, along with the psycho-social effects for women and girls, and the pan-cultural effects of the advertising and marketing by the companies who sell these creams as cosmetics. I argue that the companies who sell them carry great economic power, bolstered by their promotion of colorism and bias toward fair skin. The links between profit, colorism, caste and gender inequality are explored, along with the historical roots of caste and color in India. Media bias for fair skin in India and media are discussed, along with effects on women's efficacy, self-esteem, and the effects of fair skin bias on opportunities in work and marriage. Resolution, education and public outreach efforts are also presented here.
590 $a School code: 0171.
650 4 $a Women's studies. $3 526816
650 4 $a Social psychology. $3 520219
650 4 $a Sociology. $3 516174
650 4 $a South Asian studies. $3 3172880
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710 2 $a University of Oregon. $b Conflict and Dispute Resolution Program. $3 3170096
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