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The Color of the Year: A Textual Ana...

Lee, Kyung Seon.

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The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic./
Author:	Lee, Kyung Seon.
Description:	104 p.
Notes:	Source: Masters Abstracts International, Volume: 55-03.
Contained By:	Masters Abstracts International55-03(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1606234
ISBN:	9781339381930

The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic.
Lee, Kyung Seon.

The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic. - 104 p.

Source: Masters Abstracts International, Volume: 55-03.

Thesis (M.A.)--Liberty University, 2015.

This research analyzes the content of Pantone's color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes' semiological system from a communication perspective. This study scrutinizes the announcement of Pantone's color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals' viewpoint and creates a new connotation to alter their preconception. Also, Pantone's color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the sender desired. In discussion, after the emphasis of verbalized notation and the choice of oral structure (written color), the last chapter explains the system concerning who creates new visual experience, establishes it as a trend, and follows it. Although Pantone's color communication is a relatively new phenomenon, this research completely states that the written content, which is provided with the photographed images, is accepted as other visual features, directs individuals' perspectives, and it eventually associates with the economic value that Pantone aims to achieve.

ISBN: 9781339381930Subjects--Topical Terms:

524709
Communication.

The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic.
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100 1 $a Lee, Kyung Seon. $3 3189130
245 1 4 $a The Color of the Year: A Textual Analysis of Pantone's Color Communication Techniques through the Application of Barthes' Semiotic.
300 $a 104 p.
500 $a Source: Masters Abstracts International, Volume: 55-03.
500 $a Adviser: Kristen Hark.
502 $a Thesis (M.A.)--Liberty University, 2015.
520 $a This research analyzes the content of Pantone's color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes' semiological system from a communication perspective. This study scrutinizes the announcement of Pantone's color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals' viewpoint and creates a new connotation to alter their preconception. Also, Pantone's color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the sender desired. In discussion, after the emphasis of verbalized notation and the choice of oral structure (written color), the last chapter explains the system concerning who creates new visual experience, establishes it as a trend, and follows it. Although Pantone's color communication is a relatively new phenomenon, this research completely states that the written content, which is provided with the photographed images, is accepted as other visual features, directs individuals' perspectives, and it eventually associates with the economic value that Pantone aims to achieve.
590 $a School code: 1052.
650 4 $a Communication. $3 524709
650 4 $a Marketing. $3 536353
650 4 $a Fashion. $3 549143
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710 2 $a Liberty University. $b Communication Studies. $3 1674051
773 0 $t Masters Abstracts International $g 55-03(E).
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792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1606234