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Persistence in Consumer Search.

Reinholtz, Nicholas.

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Persistence in Consumer Search.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Persistence in Consumer Search./
作者:	Reinholtz, Nicholas.
面頁冊數:	98 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-03(E), Section: A.
Contained By:	Dissertation Abstracts International76-03A(E).
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3646168
ISBN:	9781321360684

Persistence in Consumer Search.
Reinholtz, Nicholas.

Persistence in Consumer Search. - 98 p.

Source: Dissertation Abstracts International, Volume: 76-03(E), Section: A.

Thesis (Ph.D.)--Columbia University, 2015.

This item is not available from ProQuest Dissertations & Theses.

In this dissertation, I explore determinants, and some consequences, of persistence in consumer search. Many prominent thinkers have considered the problem of search in terms of optimal solutions (e.g., Stigler 1961) or their heuristic approximations (e.g., Simon 1955). In the following research, I explore persistence in search not merely as a function of economic calibration, but rather as an outcome determined by both cognitive and motivational processes. I provide evidence that normative models of search are insufficient to explain the behavior of those whom I study. Instead, I show cases in which search persistence is a function of prior behavior (Chapter 1) and prior beliefs (Chapter 2). I further propose a cognitive model of price search behavior (Chapter 3) that can predict many of the observed behaviors that would be considered mistakes in normative price search frameworks (e.g., variance neglect, reference point effects, local contrast effects).

ISBN: 9781321360684Subjects--Topical Terms:

536353
Marketing.

Persistence in Consumer Search.
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