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The effects of user expectations on ...

Harvilla, Anna.

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The effects of user expectations on website information comprehension and satisfaction.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The effects of user expectations on website information comprehension and satisfaction./
Author:	Harvilla, Anna.
Description:	84 p.
Notes:	Source: Masters Abstracts International, Volume: 53-05.
Contained By:	Masters Abstracts International53-05(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1564461
ISBN:	9781321167832

The effects of user expectations on website information comprehension and satisfaction.
Harvilla, Anna.

The effects of user expectations on website information comprehension and satisfaction. - 84 p.

Source: Masters Abstracts International, Volume: 53-05.

Thesis (M.S.)--Colorado State University, 2014.

The purpose of this qualitative study was to examine the role of users' expectations of a website information search in determining their comprehension of the information on a website and their satisfaction with the website. Interviews to determine their satisfaction with the website and think-aloud sessions were employed to gather data from participants, and open coding was used to analyze responses.

ISBN: 9781321167832Subjects--Topical Terms:

2144804
Mass communication.

The effects of user expectations on website information comprehension and satisfaction.
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020 $a 9781321167832
035 $a (MiAaPQ)AAI1564461
035 $a AAI1564461
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100 1 $a Harvilla, Anna. $3 3180984
245 1 4 $a The effects of user expectations on website information comprehension and satisfaction.
300 $a 84 p.
500 $a Source: Masters Abstracts International, Volume: 53-05.
500 $a Adviser: Jamie Switzer.
502 $a Thesis (M.S.)--Colorado State University, 2014.
520 $a The purpose of this qualitative study was to examine the role of users' expectations of a website information search in determining their comprehension of the information on a website and their satisfaction with the website. Interviews to determine their satisfaction with the website and think-aloud sessions were employed to gather data from participants, and open coding was used to analyze responses.
520 $a The findings of this study support the previous literature on scripts with respect to the usability of the Veterans Affairs website. The study found that scripts are present before users search for information on a website. Those scripts provide users with a strategy to find needed information efficiently, but when a website fails to conform to a user's script, users experience a more difficult search and lower satisfaction with the website. More research into the particular scripts that inform users website searching strategies will help to encourage better communication on websites. Adhering to the Plain Writing Act (2010) will improve communication on the Veterans Affairs website.
590 $a School code: 0053.
650 4 $a Mass communication. $3 2144804
650 4 $a Web studies. $3 2122754
690 $a 0708
690 $a 0646
710 2 $a Colorado State University. $b Journalism and Technical Communication. $3 3180218
773 0 $t Masters Abstracts International $g 53-05(E).
790 $a 0053
791 $a M.S.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1564461