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How employees perceive the organizat...

Love, Karen.

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How employees perceive the organizational identity of the U.S. Coast Guard.

Record Type:	Electronic resources : Monograph/item
Title/Author:	How employees perceive the organizational identity of the U.S. Coast Guard./
Author:	Love, Karen.
Description:	75 p.
Notes:	Source: Masters Abstracts International, Volume: 53-05.
Contained By:	Masters Abstracts International53-05(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1563314
ISBN:	9781321120455

How employees perceive the organizational identity of the U.S. Coast Guard.
Love, Karen.

How employees perceive the organizational identity of the U.S. Coast Guard. - 75 p.

Source: Masters Abstracts International, Volume: 53-05.

Thesis (M.A.)--San Diego State University, 2014.

One way for organizations to express their organizational identity is through the dissemination, knowledge, and internalization of the mission statement by its employees. Organizational identity has roots in business communication, organizational psychology, and public relations fields. This thesis explores how the United States Coast Guard uses public relations behaviors to create, maintain, and strengthen its identity. Findings revealed seven distinct organizational mission statements communicated online and in printed publications, when most organizations have one. Despite multiple mission statements, Coast Guard employees responded with knowledge and support of the mission of the organization. Members were satisfied and committed to the organization.

ISBN: 9781321120455Subjects--Topical Terms:

524709
Communication.

How employees perceive the organizational identity of the U.S. Coast Guard.
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020 $a 9781321120455
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035 $a AAI1563314
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100 1 $a Love, Karen. $3 3179685
245 1 0 $a How employees perceive the organizational identity of the U.S. Coast Guard.
300 $a 75 p.
500 $a Source: Masters Abstracts International, Volume: 53-05.
500 $a Adviser: Bey-Ling Sha.
502 $a Thesis (M.A.)--San Diego State University, 2014.
520 $a One way for organizations to express their organizational identity is through the dissemination, knowledge, and internalization of the mission statement by its employees. Organizational identity has roots in business communication, organizational psychology, and public relations fields. This thesis explores how the United States Coast Guard uses public relations behaviors to create, maintain, and strengthen its identity. Findings revealed seven distinct organizational mission statements communicated online and in printed publications, when most organizations have one. Despite multiple mission statements, Coast Guard employees responded with knowledge and support of the mission of the organization. Members were satisfied and committed to the organization.
520 $a Keywords: Coast Guard, corporate identity, dimensions of public relations, mission statement, organizational identity, public affairs, public relations, organizational public relations, symmetrical communication.
590 $a School code: 0220.
650 4 $a Communication. $3 524709
650 4 $a Mass communication. $3 2144804
650 4 $a Organizational behavior. $3 516683
650 4 $a Occupational psychology. $3 2122852
690 $a 0459
690 $a 0708
690 $a 0703
690 $a 0624
710 2 $a San Diego State University. $b Communication. $3 2122695
773 0 $t Masters Abstracts International $g 53-05(E).
790 $a 0220
791 $a M.A.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1563314