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Media, Publicity, and Fashion: The M...

Fancy, Temitope Mariam.

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Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the World.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the World./
Author:	Fancy, Temitope Mariam.
Description:	48 p.
Notes:	Source: Masters Abstracts International, Volume: 52-06.
Contained By:	Masters Abstracts International52-06(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1527832
ISBN:	9781303979859

Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the World.
Fancy, Temitope Mariam.

Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the World. - 48 p.

Source: Masters Abstracts International, Volume: 52-06.

Thesis (M.A.)--East Tennessee State University, 2014.

This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama's outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama's fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after that pivotal event, that the mentions were more likely to include Michelle Obama, and that Wu received more mentions than Browne. However, support was not obtained for an increase in positive tone of stories after the inauguration.

ISBN: 9781303979859Subjects--Topical Terms:

524709
Communication.

Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the World.
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245 1 0 $a Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the World.
300 $a 48 p.
500 $a Source: Masters Abstracts International, Volume: 52-06.
500 $a Adviser: Robert Andrew Dunn.
502 $a Thesis (M.A.)--East Tennessee State University, 2014.
520 $a This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama's outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama's fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after that pivotal event, that the mentions were more likely to include Michelle Obama, and that Wu received more mentions than Browne. However, support was not obtained for an increase in positive tone of stories after the inauguration.
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650 4 $a Communication. $3 524709
650 4 $a Mass communication. $3 2144804
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792 $a 2014
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