東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ null ]

切換: 標籤 | MARC模式 | ISBD

Examining the factors associated wit...

Kim, Dae Yeon.

FindBook

Google Book

Amazon

博客來

Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement./
作者:	Kim, Dae Yeon.
面頁冊數:	170 p.
附註:	Source: Dissertation Abstracts International, Volume: 76-11(E), Section: A.
Contained By:	Dissertation Abstracts International76-11A(E).
標題:	Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3715818
ISBN:	9781321941180

Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement.
Kim, Dae Yeon.

Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement. - 170 p.

Source: Dissertation Abstracts International, Volume: 76-11(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2015.

Research into sport fan and consumer behavior has examined various psychological reasons as to why people choose to follow sport teams and/or organizations. Despite these efforts, however, our understanding of how people become engaged and subsequently loyal to sports/teams is limited. In order to advance out knowledge and to contribute to the field of sport management, the primary purpose of this dissertation was to further our understanding of how sport fanship develops and evolves. Utilizing Funk and James' (2001, 2006) Psychological Continuum Model (PCM) as the theoretical framework, this study examined the changes in consumer motivations, consumption behaviors, and relational characteristics with regard to the process of fanship development (i.e., awareness, attraction, attachment, and allegiance).

ISBN: 9781321941180Subjects--Topical Terms:

2122869
Sports Management.

Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement.
LDR:03468nmm a2200325 4500 001 2064937
005 20151123150625.5
008 170521s2015 ||||||||||||||||| ||eng d
020 $a 9781321941180
035 $a (MiAaPQ)AAI3715818
035 $a AAI3715818
040 $a MiAaPQ $c MiAaPQ
100 1 $a Kim, Dae Yeon. $3 3179591
245 1 0 $a Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement.
300 $a 170 p.
500 $a Source: Dissertation Abstracts International, Volume: 76-11(E), Section: A.
500 $a Adviser: Antonio S. Williams.
502 $a Thesis (Ph.D.)--Indiana University, 2015.
520 $a Research into sport fan and consumer behavior has examined various psychological reasons as to why people choose to follow sport teams and/or organizations. Despite these efforts, however, our understanding of how people become engaged and subsequently loyal to sports/teams is limited. In order to advance out knowledge and to contribute to the field of sport management, the primary purpose of this dissertation was to further our understanding of how sport fanship develops and evolves. Utilizing Funk and James' (2001, 2006) Psychological Continuum Model (PCM) as the theoretical framework, this study examined the changes in consumer motivations, consumption behaviors, and relational characteristics with regard to the process of fanship development (i.e., awareness, attraction, attachment, and allegiance).
520 $a Data were collected from National Football League (NFL) consumers via an online panel survey method, and a total of 216 responses (N = 216) were analyzed. A series of multivariate analyses of variance (MANOVA) was conducted to identify the consumer characteristics that are uniquely attributable to each stage of PCM. The results found that the PCM stages were significantly associated with sport consumer motivations (V = .718), consumption behaviors (V = .722), and relational characteristics ( V = .406) at p < .001. Follow-up univariate and post-hoc analyses revealed that these factors were different across involvement levels and played different roles in the fanship development process. The findings demonstrate that there are certain values/issues (e.g., motivations, behaviors) that are commonly and differently associated with consumers' levels of involvement; the findings also indicate the varying degrees of influence that these values/issues have on the fanship development process.
520 $a Overall, by identifying the factors (e.g., motivations, behaviors) that are associated with each stage of PCM, this dissertation provides empirical knowledge for sport consumer research regarding how sport consumers become psychologically and behaviorally involved with sport teams. The study also supports the theory of PCM. Furthermore, by demonstrating the factors associated with the process of fanship development, this dissertation provides guidelines for sport professionals with regard to how to design appropriate marketing and communication strategies to effectively and efficiently manage their teams.
590 $a School code: 0093.
650 4 $a Sports Management. $3 2122869
650 4 $a Marketing. $3 536353
650 4 $a Social psychology. $3 520219
650 4 $a Behavioral psychology. $3 2122788
690 $a 0430
690 $a 0338
690 $a 0451
690 $a 0384
710 2 $a Indiana University. $b School of Public Health. $3 3169056
773 0 $t Dissertation Abstracts International $g 76-11A(E).
790 $a 0093
791 $a Ph.D.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3715818