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An examination of cultural motives, ...

Gunnels, Janet Marie.

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An examination of cultural motives, festival motivator attributes, desired experiences and authenticity in tourists to Oktoberfest in Helen, Georgia.

Record Type:	Electronic resources : Monograph/item
Title/Author:	An examination of cultural motives, festival motivator attributes, desired experiences and authenticity in tourists to Oktoberfest in Helen, Georgia./
Author:	Gunnels, Janet Marie.
Description:	105 p.
Notes:	Source: Masters Abstracts International, Volume: 53-01.
Contained By:	Masters Abstracts International53-01(E).
Subject:	Recreation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1557960
ISBN:	9781303966644

An examination of cultural motives, festival motivator attributes, desired experiences and authenticity in tourists to Oktoberfest in Helen, Georgia.
Gunnels, Janet Marie.

An examination of cultural motives, festival motivator attributes, desired experiences and authenticity in tourists to Oktoberfest in Helen, Georgia. - 105 p.

Source: Masters Abstracts International, Volume: 53-01.

Thesis (M.S.)--Clemson University, 2014.

This item must not be sold to any third party vendors.

Helen, Georgia is nestled in a valley of the southern Blue Ridge Mountains along the Chattahoochee River in northeast Georgia. Originally a logging community serving as a stop for tourists to Anna Ruby Falls, Helen is now a faux-Bavarian town and the third largest tourist draw in the state. Research exists on "theme towns" paying tribute to their cultural background by hosting seasonal events to boost tourism. There are also studies on residents of a town with an Oktoberfest, but little research exists concerning places using a not-native history to accomplish similar goals of producing cultural events that tourists see as authentic. This is of special interest considering that the Helen Chamber of Commerce hosts an annual Oktoberfest to simulate the original festival in Munich, Germany at their festhalle, despite not being a historically German settlement. Originally, the Chamber of Commerce festhalle was the only Oktoberfest, but now the rest of Helen celebrates The purpose of this study was to determine whether Oktoberfest tourists were culturally motivated to chose Helen's 43rd Annual Oktoberfest, festival attributes and experiences were important to tourists, whether they viewed Helen as an authentic host, and finally if these differed between the Chamber of Commerce's festhalle and the Konig Ludwig Biergarden. Tourist interviews were conducted at these two locations during October 2013. The study found that tourists valued the Oktoberfest experience shared with their group and placed equal importance on the festival having German beer and food, and dancing. Tourists to the Chamber of Commerce festhalle were more culturally motivated, placed more importance on German music and clothing, and found the festival to be more authentic than tourists at the Konig Ludwig Biergarden.

ISBN: 9781303966644Subjects--Topical Terms:

535376
Recreation.

An examination of cultural motives, festival motivator attributes, desired experiences and authenticity in tourists to Oktoberfest in Helen, Georgia.
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100 1 $a Gunnels, Janet Marie. $3 3173027
245 1 3 $a An examination of cultural motives, festival motivator attributes, desired experiences and authenticity in tourists to Oktoberfest in Helen, Georgia.
300 $a 105 p.
500 $a Source: Masters Abstracts International, Volume: 53-01.
500 $a Adviser: William C. Norman.
502 $a Thesis (M.S.)--Clemson University, 2014.
506 $a This item must not be sold to any third party vendors.
520 $a Helen, Georgia is nestled in a valley of the southern Blue Ridge Mountains along the Chattahoochee River in northeast Georgia. Originally a logging community serving as a stop for tourists to Anna Ruby Falls, Helen is now a faux-Bavarian town and the third largest tourist draw in the state. Research exists on "theme towns" paying tribute to their cultural background by hosting seasonal events to boost tourism. There are also studies on residents of a town with an Oktoberfest, but little research exists concerning places using a not-native history to accomplish similar goals of producing cultural events that tourists see as authentic. This is of special interest considering that the Helen Chamber of Commerce hosts an annual Oktoberfest to simulate the original festival in Munich, Germany at their festhalle, despite not being a historically German settlement. Originally, the Chamber of Commerce festhalle was the only Oktoberfest, but now the rest of Helen celebrates The purpose of this study was to determine whether Oktoberfest tourists were culturally motivated to chose Helen's 43rd Annual Oktoberfest, festival attributes and experiences were important to tourists, whether they viewed Helen as an authentic host, and finally if these differed between the Chamber of Commerce's festhalle and the Konig Ludwig Biergarden. Tourist interviews were conducted at these two locations during October 2013. The study found that tourists valued the Oktoberfest experience shared with their group and placed equal importance on the festival having German beer and food, and dancing. Tourists to the Chamber of Commerce festhalle were more culturally motivated, placed more importance on German music and clothing, and found the festival to be more authentic than tourists at the Konig Ludwig Biergarden.
590 $a School code: 0050.
650 4 $a Recreation. $3 535376
650 4 $a Geography. $3 524010
650 4 $a American studies. $3 2122720
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710 2 $a Clemson University. $b Parks, Recreation, and Tourism Management. $3 1022803
773 0 $t Masters Abstracts International $g 53-01(E).
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792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1557960