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Wardrobing in A Digital Age: Further...

Estoesta, Ely Emmanina C.

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Wardrobing in A Digital Age: Further Exploration of Merchandise Borrowers' Traits and Behaviors.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Wardrobing in A Digital Age: Further Exploration of Merchandise Borrowers' Traits and Behaviors./
Author:	Estoesta, Ely Emmanina C.
Description:	113 p.
Notes:	Source: Masters Abstracts International, Volume: 53-06.
Contained By:	Masters Abstracts International53-06(E).
Subject:	Psychology, Social. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1565662
ISBN:	9781321211221

Wardrobing in A Digital Age: Further Exploration of Merchandise Borrowers' Traits and Behaviors.
Estoesta, Ely Emmanina C.

Wardrobing in A Digital Age: Further Exploration of Merchandise Borrowers' Traits and Behaviors. - 113 p.

Source: Masters Abstracts International, Volume: 53-06.

Thesis (M.S.)--University of California, Davis, 2014.

This item must not be sold to any third party vendors.

This thesis builds on past research that investigates characteristics of wardrobers (consumers who buy clothing or accessories with the intent to return them after they have been worn) and their various reasons for abusing retail policies. A sample of 141 respondents, who were screened to meet the study's target audience, completed an online survey that was developed to explore how variables such as fashion interest, online social networking behavior, photography habits, and attitudes towards borrowing clothing from friends and family relate to the practice of wardrobing. Although this study is exploratory and does not propose any formal hypotheses, it does provide new insights into the behaviors and traits of those who wardrobe. Two-tailed Welch's t-tests and logistic regression were used to analyze the data. The survey results indicated that the wardrobing behavior of participants was positively correlated with greater interest in fashion, awareness of repeat outfits (i.e., outfits worn more than once), personal avoidance of outfit repetition, and openness to temporary clothing possession through renting and borrowing. Respondents who indicated that they had wardrobed in the past were also more likely to visit an online fashion community on a typical day, document what they wear daily, often regret their clothing purchases, and enjoy selling their old clothing. Wardrobers also demonstrated greater tendencies toward narcissistic and exhibitionistic behavior on Facebook: they were more likely to post photos of themselves on a typical day, changed their profile pictures more frequently, and were more likely to spend time viewing their own profiles. Furthermore, they displayed a stronger need for feedback and social approval regarding their appearance in the form of Facebook photo comments and "likes". Wardrobers and non-wardrobers were found to be equally motivated to shop for clothing for the same reasons (e.g., upcoming vacation, change of season, sales and promotions, etc.); however, wardrobers were much more motivated to shop for clothing to wear on a casual night out with friends. The results of this study can be used to promote current business models (and develop new ones) that revolve around borrowing and renting to better address wardrobers' consumption needs and reduce occurrences of this unsustainable behavior. To my knowledge, no previous studies have established a connection between wardrobing behavior and individuals who have a penchant for borrowing clothing from other sources like friends and family. This research is also the first to explore how individuals with an underlying desire to wear and be seen in new clothing (and consequently avoid being seen in repeat outfits) may be more motivated to wardrobe; moreover, it examines how being photographed frequently can exacerbate these desires. Lastly, while past research has already linked wardrobing behavior to individuals with narcissistic and exhibitionist personality traits, this study is the first to investigate these relationships with respect to online social networking and photo-sharing behavior.

ISBN: 9781321211221Subjects--Topical Terms:

529430
Psychology, Social.

Wardrobing in A Digital Age: Further Exploration of Merchandise Borrowers' Traits and Behaviors.
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245 1 0 $a Wardrobing in A Digital Age: Further Exploration of Merchandise Borrowers' Traits and Behaviors.
300 $a 113 p.
500 $a Source: Masters Abstracts International, Volume: 53-06.
500 $a Adviser: Susan B. Kaiser.
502 $a Thesis (M.S.)--University of California, Davis, 2014.
506 $a This item must not be sold to any third party vendors.
520 $a This thesis builds on past research that investigates characteristics of wardrobers (consumers who buy clothing or accessories with the intent to return them after they have been worn) and their various reasons for abusing retail policies. A sample of 141 respondents, who were screened to meet the study's target audience, completed an online survey that was developed to explore how variables such as fashion interest, online social networking behavior, photography habits, and attitudes towards borrowing clothing from friends and family relate to the practice of wardrobing. Although this study is exploratory and does not propose any formal hypotheses, it does provide new insights into the behaviors and traits of those who wardrobe. Two-tailed Welch's t-tests and logistic regression were used to analyze the data. The survey results indicated that the wardrobing behavior of participants was positively correlated with greater interest in fashion, awareness of repeat outfits (i.e., outfits worn more than once), personal avoidance of outfit repetition, and openness to temporary clothing possession through renting and borrowing. Respondents who indicated that they had wardrobed in the past were also more likely to visit an online fashion community on a typical day, document what they wear daily, often regret their clothing purchases, and enjoy selling their old clothing. Wardrobers also demonstrated greater tendencies toward narcissistic and exhibitionistic behavior on Facebook: they were more likely to post photos of themselves on a typical day, changed their profile pictures more frequently, and were more likely to spend time viewing their own profiles. Furthermore, they displayed a stronger need for feedback and social approval regarding their appearance in the form of Facebook photo comments and "likes". Wardrobers and non-wardrobers were found to be equally motivated to shop for clothing for the same reasons (e.g., upcoming vacation, change of season, sales and promotions, etc.); however, wardrobers were much more motivated to shop for clothing to wear on a casual night out with friends. The results of this study can be used to promote current business models (and develop new ones) that revolve around borrowing and renting to better address wardrobers' consumption needs and reduce occurrences of this unsustainable behavior. To my knowledge, no previous studies have established a connection between wardrobing behavior and individuals who have a penchant for borrowing clothing from other sources like friends and family. This research is also the first to explore how individuals with an underlying desire to wear and be seen in new clothing (and consequently avoid being seen in repeat outfits) may be more motivated to wardrobe; moreover, it examines how being photographed frequently can exacerbate these desires. Lastly, while past research has already linked wardrobing behavior to individuals with narcissistic and exhibitionist personality traits, this study is the first to investigate these relationships with respect to online social networking and photo-sharing behavior.
590 $a School code: 0029.
650 4 $a Psychology, Social. $3 529430
650 4 $a Psychology, Behavioral. $3 1017677
650 4 $a Psychology, Clinical. $3 524864
650 4 $a Web Studies. $3 1026830
690 $a 0451
690 $a 0384
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710 2 $a University of California, Davis. $b Textiles. $3 3171010
773 0 $t Masters Abstracts International $g 53-06(E).
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791 $a M.S.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1565662