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The Mediating Effect of Team Identif...

Park, Jaeahm.

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The Mediating Effect of Team Identification on the Relationship between Social Media Consumption and Intentions.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Mediating Effect of Team Identification on the Relationship between Social Media Consumption and Intentions./
Author:	Park, Jaeahm.
Description:	103 p.
Notes:	Source: Dissertation Abstracts International, Volume: 75-08(E), Section: A.
Contained By:	Dissertation Abstracts International75-08A(E).
Subject:	Business Administration, Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3617803
ISBN:	9781303856105

The Mediating Effect of Team Identification on the Relationship between Social Media Consumption and Intentions.
Park, Jaeahm.

The Mediating Effect of Team Identification on the Relationship between Social Media Consumption and Intentions. - 103 p.

Source: Dissertation Abstracts International, Volume: 75-08(E), Section: A.

Thesis (Ed.D.)--University of Arkansas, 2014.

This item must not be sold to any third party vendors.

The purpose of this study was to (a) identify the motivational factor for subscribing to collegiate athletics' social media (b) analyze the effect of subscribing to collegiate athletics' online social media on team identification (c) analyze the effect of subscribing to collegiate athletics' online social media on behavior intentions mediated by team identification. The study also examined the difference across demographic information which can be used for fan segmentation. By analyzing a total of 146 undergraduate students from University of Arkansas Recreation and Sport Management classes, this dissertation found the following.

ISBN: 9781303856105Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

The Mediating Effect of Team Identification on the Relationship between Social Media Consumption and Intentions.
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020 $a 9781303856105
035 $a (MiAaPQ)AAI3617803
035 $a AAI3617803
040 $a MiAaPQ $c MiAaPQ
100 1 $a Park, Jaeahm. $3 3170078
245 1 4 $a The Mediating Effect of Team Identification on the Relationship between Social Media Consumption and Intentions.
300 $a 103 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-08(E), Section: A.
500 $a Adviser: Stephen W. Dittmore.
502 $a Thesis (Ed.D.)--University of Arkansas, 2014.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a The purpose of this study was to (a) identify the motivational factor for subscribing to collegiate athletics' social media (b) analyze the effect of subscribing to collegiate athletics' online social media on team identification (c) analyze the effect of subscribing to collegiate athletics' online social media on behavior intentions mediated by team identification. The study also examined the difference across demographic information which can be used for fan segmentation. By analyzing a total of 146 undergraduate students from University of Arkansas Recreation and Sport Management classes, this dissertation found the following.
520 $a This study verified seven motives for subscribing to school teams' social media including information, diversion, socialization, pass-time, fanship, team support, technical knowledge through a confirmatory factor analysis (CFA). In addition, a result of multiple regression indicated that five of seven motives including diversion (beta = .210, p < .01), socialization (beta = .220, p < .001), fanship (beta = .184, p < .05), team support (beta = .139, p <. 05), technical knowledge (beta = .218, p < .001) significantly predicted social media consumption.
520 $a According to a result of simple regression, social media consumption significantly predicted team identification, F(1, 144) = 61.35, p <. 001. Both the linear relationship between team identification and intention to recommend [F(1, 144) = 120.24, p <.001] and the linear relationship between team identification and intention to attend the game [F(1, 144) = 210.00, p <.001] were statistically significant. Furthermore, this dissertation found the mediating effect of team identification on the relationship between social media consumption and intentions based on a four step approach (Baron & Kenny, 1986).
520 $a These results will expand the growing literature on social media in sport and offer practical data for marketers to use social media more effectively.
590 $a School code: 0011.
650 4 $a Business Administration, Sports Management. $3 1669318
690 $a 0430
710 2 $a University of Arkansas. $b Recreation & Sport Management. $3 2097479
773 0 $t Dissertation Abstracts International $g 75-08A(E).
790 $a 0011
791 $a Ed.D.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3617803