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Fort Collins veterinary practices an...

Weaver, Alice Malia.

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Fort Collins veterinary practices and websites: How telemedicine is used as a marketing tool.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fort Collins veterinary practices and websites: How telemedicine is used as a marketing tool./
Author:	Weaver, Alice Malia.
Description:	173 p.
Notes:	Source: Masters Abstracts International, Volume: 51-02.
Contained By:	Masters Abstracts International51-02(E).
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1517091
ISBN:	9781267571656

Fort Collins veterinary practices and websites: How telemedicine is used as a marketing tool.
Weaver, Alice Malia.

Fort Collins veterinary practices and websites: How telemedicine is used as a marketing tool. - 173 p.

Source: Masters Abstracts International, Volume: 51-02.

Thesis (M.S.)--Colorado State University, 2012.

This thesis looked into how websites were viewed from the managerial side of the veterinary practice by conducting in-depth interviews with Online Content Managers (OCMs) from eight veterinary clinics in Fort Collins, CO. The study found that not only did the OCMs find it important to use everything available to them to gain the trust of new potential clients, they also wanted to start and keep an emotional connection with all of their clients via the website. The study also found that the staff and veterinarian biography section of the websites were very important, and that an emphasis was placed on having pictures to go with every staff member, especially if the pictures also had companion animals with the staff members.

ISBN: 9781267571656Subjects--Topical Terms:

1017408
Speech Communication.

Fort Collins veterinary practices and websites: How telemedicine is used as a marketing tool.
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020 $a 9781267571656
035 $a (MiAaPQ)AAI1517091
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100 1 $a Weaver, Alice Malia. $3 3169479
245 1 0 $a Fort Collins veterinary practices and websites: How telemedicine is used as a marketing tool.
300 $a 173 p.
500 $a Source: Masters Abstracts International, Volume: 51-02.
500 $a Advisers: Pete B. Seel; Joseph Champ.
502 $a Thesis (M.S.)--Colorado State University, 2012.
520 $a This thesis looked into how websites were viewed from the managerial side of the veterinary practice by conducting in-depth interviews with Online Content Managers (OCMs) from eight veterinary clinics in Fort Collins, CO. The study found that not only did the OCMs find it important to use everything available to them to gain the trust of new potential clients, they also wanted to start and keep an emotional connection with all of their clients via the website. The study also found that the staff and veterinarian biography section of the websites were very important, and that an emphasis was placed on having pictures to go with every staff member, especially if the pictures also had companion animals with the staff members.
590 $a School code: 0053.
650 4 $a Speech Communication. $3 1017408
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Web Studies. $3 1026830
690 $a 0459
690 $a 0338
690 $a 0646
710 2 $a Colorado State University. $b Journalism & Technical Communication. $3 3169469
773 0 $t Masters Abstracts International $g 51-02(E).
790 $a 0053
791 $a M.S.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1517091