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Marketing in the participation age =...

Middleton, Daina.

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Marketing in the participation age = a guide to motivating people to join, share, take part, connect, and engage /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing in the participation age/ Daina Middleton.
Reminder of title:	a guide to motivating people to join, share, take part, connect, and engage /
Author:	Middleton, Daina.
Published:	Hoboken, NJ :John Wiley and Sons, : c2013.,
Description:	1 online resource (xvii, 205 p.)
Subject:	Marketing - Management. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119203988
ISBN:	9781119203988 (electronic bk.)

Marketing in the participation age = a guide to motivating people to join, share, take part, connect, and engage /
Middleton, Daina.

Marketing in the participation agea guide to motivating people to join, share, take part, connect, and engage /[electronic resource] :Daina Middleton. - 1st ed. - Hoboken, NJ :John Wiley and Sons,c2013. - 1 online resource (xvii, 205 p.)

Includes bibliographical references and index.

ISBN: 9781119203988 (electronic bk.)Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .M53 2013eb

Dewey Class. No.: 658.8

Marketing in the participation age = a guide to motivating people to join, share, take part, connect, and engage /
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245 1 0 $a Marketing in the participation age $h [electronic resource] : $b a guide to motivating people to join, share, take part, connect, and engage / $c Daina Middleton.
250 $a 1st ed.
260 $a Hoboken, NJ : $b John Wiley and Sons, $c c2013.
300 $a 1 online resource (xvii, 205 p.)
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Marketing $x Management. $3 559161
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119203988