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YouthNation = building remarkable br...

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Britton, Matt.

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YouthNation = building remarkable brands in a youth-driven culture /

Record Type:	Electronic resources : Monograph/item
Title/Author:	YouthNation/ Matt Britton.
Reminder of title:	building remarkable brands in a youth-driven culture /
Author:	Britton, Matt.
Published:	Hoboken, NJ :John Wiley & Sons, : c2015.,
Description:	1 online resource (xxv, 292 p.)
Subject:	Young adult consumers. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119162469
ISBN:	9781119162469 (electronic bk.)

YouthNation = building remarkable brands in a youth-driven culture /
Britton, Matt.

YouthNationbuilding remarkable brands in a youth-driven culture /[electronic resource] :Matt Britton. - 1st ed. - Hoboken, NJ :John Wiley & Sons,c2015. - 1 online resource (xxv, 292 p.)

Includes bibliographical references and index.

ISBN: 9781119162469 (electronic bk.)Subjects--Topical Terms:

2206372
Young adult consumers.

LC Class. No.: HF5415.332.Y66

Dewey Class. No.: 658.827

YouthNation = building remarkable brands in a youth-driven culture /
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100 1 $a Britton, Matt. $3 2206371
245 1 0 $a YouthNation $h [electronic resource] : $b building remarkable brands in a youth-driven culture / $c Matt Britton.
250 $a 1st ed.
260 $a Hoboken, NJ : $b John Wiley & Sons, $c c2015.
300 $a 1 online resource (xxv, 292 p.)
504 $a Includes bibliographical references and index.
588 0 $a Vendor-supplied metadata.
588 $a Description based on print version record.
650 0 $a Young adult consumers. $3 2206372
650 0 $a Marketing. $3 536353
650 0 $a Advertising. $3 570176
650 0 $a Target marketing. $3 605900
650 0 $a Young adults $x Attitudes. $3 2076874
650 0 $a Young adults $x Conduct of life. $3 2206373
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119162469

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W9284642

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11.線上閱覽_V

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EB HF5415.332.Y66

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