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Reframe the marketplace = the total ...

Bowman, Jeffrey L., (1970-)

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Reframe the marketplace = the total market approach to reaching the new majority /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Reframe the marketplace/ Jeffrey L. Bowman with Jeremy Katz.
Reminder of title:	the total market approach to reaching the new majority /
Author:	Bowman, Jeffrey L.,
other author:	Katz, Jeremy,
Published:	Hoboken :John Wiley and Sons, : 2015.,
Description:	1 online resource.
Notes:	Includes index.
Subject:	Minority consumers. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119176329
ISBN:	9781119176329 (electronic bk.)

Reframe the marketplace = the total market approach to reaching the new majority /
Bowman, Jeffrey L.,1970-

Reframe the marketplacethe total market approach to reaching the new majority /[electronic resource] :Jeffrey L. Bowman with Jeremy Katz. - 1st ed. - Hoboken :John Wiley and Sons,2015. - 1 online resource.

Includes index.

ISBN: 9781119176329 (electronic bk.)

LCCN: 2015035004Subjects--Topical Terms:

935470
Minority consumers.

LC Class. No.: HF5415.332.M56

Dewey Class. No.: 658.8008

Reframe the marketplace = the total market approach to reaching the new majority /
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245 1 0 $a Reframe the marketplace $h [electronic resource] : $b the total market approach to reaching the new majority / $c Jeffrey L. Bowman with Jeremy Katz.
250 $a 1st ed.
260 $a Hoboken : $b John Wiley and Sons, $c 2015.
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500 $a Includes index.
588 $a Description based on print version record and CIP data provided by publisher; resource not viewed.
588 $a Description based on print version record.
650 0 $a Minority consumers. $3 935470
650 0 $a Marketing $3 664234
700 1 $a Katz, Jeremy, $d 1969- $3 2205800
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119176329