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Improving the user experience throug...

Fritz, Mike.

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Improving the user experience through practical data analytics = gain meaningful insight and increase your bottom line /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Improving the user experience through practical data analytics/ Mike Fritz, Paul D. Berger.
Reminder of title:	gain meaningful insight and increase your bottom line /
Author:	Fritz, Mike.
other author:	Berger, Paul D.,
Published:	Amsterdam ;Morgan Kaufmann, : c2015.,
Description:	1 online resource (xxii, 374 p.) :ill.
Subject:	Data mining. -
Online resource:	http://www.sciencedirect.com/science/book/9780128006351click for full text
ISBN:	0128006358 (electronic bk.)

Improving the user experience through practical data analytics = gain meaningful insight and increase your bottom line /
Fritz, Mike.

Improving the user experience through practical data analyticsgain meaningful insight and increase your bottom line /[electronic resource] :Mike Fritz, Paul D. Berger. - Amsterdam ;Morgan Kaufmann,c2015. - 1 online resource (xxii, 374 p.) :ill.

Includes bibliographical references and index.

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data.

ISBN: 0128006358 (electronic bk.)Subjects--Topical Terms:

562972
Data mining.

LC Class. No.: QA76.9.D343 / F758 2015

Dewey Class. No.: 006.3/12

Improving the user experience through practical data analytics = gain meaningful insight and increase your bottom line /
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020 $a 9780128006351 (electronic bk.)
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041 0 $a eng
050 4 $a QA76.9.D343 $b F758 2015
082 0 4 $a 006.3/12 $2 23
100 1 $a Fritz, Mike. $3 2198159
245 1 0 $a Improving the user experience through practical data analytics $h [electronic resource] : $b gain meaningful insight and increase your bottom line / $c Mike Fritz, Paul D. Berger.
260 $a Amsterdam ; $a Boston : $b Morgan Kaufmann, $c c2015.
300 $a 1 online resource (xxii, 374 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 $a Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data.
650 0 $a Data mining. $3 562972
650 0 $a Quantitative research. $3 919734
700 1 $a Berger, Paul D., $d 1943- $3 2198160
856 4 0 $u http://www.sciencedirect.com/science/book/9780128006351 $z click for full text