東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back to Search results for [ null ]

Switch To: Labeled | MARC Mode | ISBD

Measuring arousal through physiologi...

Hutcherson, Daniel Edward.

Linked to FindBook

Google Book

Amazon

博客來

Measuring arousal through physiological responses to packaging designs: Investigating the validity of electrodermal activity as a measure of arousal in a realistic shopping environment.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Measuring arousal through physiological responses to packaging designs: Investigating the validity of electrodermal activity as a measure of arousal in a realistic shopping environment./
Author:	Hutcherson, Daniel Edward.
Description:	193 p.
Notes:	Source: Masters Abstracts International, Volume: 51-06.
Contained By:	Masters Abstracts International51-06(E).
Subject:	Psychology, Physiological. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1539165
ISBN:	9781303139406

Measuring arousal through physiological responses to packaging designs: Investigating the validity of electrodermal activity as a measure of arousal in a realistic shopping environment.
Hutcherson, Daniel Edward.

Measuring arousal through physiological responses to packaging designs: Investigating the validity of electrodermal activity as a measure of arousal in a realistic shopping environment. - 193 p.

Source: Masters Abstracts International, Volume: 51-06.

Thesis (M.S.)--Clemson University, 2013.

The validity of electrodermal activity is investigated in the context of packaging design evaluation as a sensitive measure of arousal. Analysts agree that purchasing decisions are subconscious and emotional decisions, contrasted against the popular belief that consumers make purely rational decisions. To understand the personal and rapid character of a consumer's purchasing decisions we must find methods of which to measure and interpret consumer reactions to various packaging designs. Focus groups are discussed as antiquated research methods and new, advanced technologies are outlined as physiological responses. Past literature displays methodological approaches to using electrodermal activity measures in consumer studies, however these studies observe participants outside of the shopping context.

ISBN: 9781303139406Subjects--Topical Terms:

1017869
Psychology, Physiological.

Measuring arousal through physiological responses to packaging designs: Investigating the validity of electrodermal activity as a measure of arousal in a realistic shopping environment.
LDR:03795nam a2200313 4500 001 1960170
005 20140609073109.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303139406
035 $a (MiAaPQ)AAI1539165
035 $a AAI1539165
040 $a MiAaPQ $c MiAaPQ
100 1 $a Hutcherson, Daniel Edward. $3 2095768
245 1 0 $a Measuring arousal through physiological responses to packaging designs: Investigating the validity of electrodermal activity as a measure of arousal in a realistic shopping environment.
300 $a 193 p.
500 $a Source: Masters Abstracts International, Volume: 51-06.
500 $a Adviser: R. Andrew Hurley.
502 $a Thesis (M.S.)--Clemson University, 2013.
520 $a The validity of electrodermal activity is investigated in the context of packaging design evaluation as a sensitive measure of arousal. Analysts agree that purchasing decisions are subconscious and emotional decisions, contrasted against the popular belief that consumers make purely rational decisions. To understand the personal and rapid character of a consumer's purchasing decisions we must find methods of which to measure and interpret consumer reactions to various packaging designs. Focus groups are discussed as antiquated research methods and new, advanced technologies are outlined as physiological responses. Past literature displays methodological approaches to using electrodermal activity measures in consumer studies, however these studies observe participants outside of the shopping context.
520 $a This thesis argues that the behavior found in a traditional lab setting is not indicative of true consumer behavior experienced in the shopping context. Through utilizing electrodermal activity within the realistic shopping environment, designers can attempt to better collect and interpret a consumer's preference towards a packaging design. This physiological approach to packaging design evaluation proposes a methodology for collecting and interpreting electrodermal activity to better match the consumer behavior discussed by marketing professionals.
520 $a The findings of an additional post-pilot study indicate that, at this time, there is not enough research available to disregard electrodermal activity as a tool for packaging designers. Significance is found with the use of the Self Assessment Manikin as an aid to qualify the use of the emotional stimuli presented. No significance is found in the reporting of electrodermal activity and eye tracking data from the full-scale study. While a shopping context will produce natural, subconscious reactions to packaging, the quick and non-linear movements of consumers make recording and understanding these reactions very difficult. Before a complete dissociation between packaging design evaluation and electrodermal activity is formed, it is recommended that researchers closely parallel the fields of neuroscience, psychology, and physiology in order to understand the benefits of updated measures of emotion. A visual concept is introduced as a method of triangulating measures from the exports of electrodermal activity, eye tracking, and self-report measures. Parameters are recorded throughout this thesis to document a foundation for future research in the field of consumer emotions, highlighting the struggles and successes of measuring one's physiological responses. A general theme is established in hopes that it will endure with future research, stating that true reactions are captured in true contextual frames.
590 $a School code: 0050.
650 4 $a Psychology, Physiological. $3 1017869
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Engineering, Packaging. $3 1025152
690 $a 0549
690 $a 0989
690 $a 0389
710 2 $a Clemson University. $b Packaging Science. $3 2095769
773 0 $t Masters Abstracts International $g 51-06(E).
790 $a 0050
791 $a M.S.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1539165