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Uses and Gratifications among Korean...

Kato, Nicole S.

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Uses and Gratifications among Korean Drama Fans in Hawaii.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Uses and Gratifications among Korean Drama Fans in Hawaii./
作者:	Kato, Nicole S.
面頁冊數:	109 p.
附註:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
標題:	Speech Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1548067
ISBN:	9781303523670

Uses and Gratifications among Korean Drama Fans in Hawaii.
Kato, Nicole S.

Uses and Gratifications among Korean Drama Fans in Hawaii. - 109 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.A.)--Hawaii Pacific University, 2013.

South Korean dramas have taken the world by storm and have not only permeated international boundaries in Asia and Europe, but also have traveled to America and Hawaii where they have seen great success. This study analyzes what uses and gratifications fans in Hawaii receive from watching Korean dramas, as well as why fans in Hawaii find the dramas extremely "addictive." The development of Korean pop culture has increasingly grown and expanded in Hawaii because of social factors that contribute to feelings of similarities and acceptance, which, in turn, influences how fans identify with the pop culture items and also influences what kinds of uses and gratifications fans receive. The one-on-one interviews and focus group conducted in this research reveal that Hawaii fans find dramas addicting because of the storylines, physical attractiveness of the actors/actresses, aesthetics of the dramas, and the emotional benefits they receive. Because Hawaii fans find Korean dramas fascinating, they become part of Korean drama fan clubs, which allows them to find gratification in personal and community socialization. This research fills the void left by previous research that focused on the broad aspect of the Korean Wave in Asian countries such as Japan and Korea and specifically will focus on Korean dramas and fans in Hawaii.

ISBN: 9781303523670Subjects--Topical Terms:

1017408
Speech Communication.

Uses and Gratifications among Korean Drama Fans in Hawaii.
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520 $a South Korean dramas have taken the world by storm and have not only permeated international boundaries in Asia and Europe, but also have traveled to America and Hawaii where they have seen great success. This study analyzes what uses and gratifications fans in Hawaii receive from watching Korean dramas, as well as why fans in Hawaii find the dramas extremely "addictive." The development of Korean pop culture has increasingly grown and expanded in Hawaii because of social factors that contribute to feelings of similarities and acceptance, which, in turn, influences how fans identify with the pop culture items and also influences what kinds of uses and gratifications fans receive. The one-on-one interviews and focus group conducted in this research reveal that Hawaii fans find dramas addicting because of the storylines, physical attractiveness of the actors/actresses, aesthetics of the dramas, and the emotional benefits they receive. Because Hawaii fans find Korean dramas fascinating, they become part of Korean drama fan clubs, which allows them to find gratification in personal and community socialization. This research fills the void left by previous research that focused on the broad aspect of the Korean Wave in Asian countries such as Japan and Korea and specifically will focus on Korean dramas and fans in Hawaii.
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