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Examining the effects of apparel att...

Chaykowsky, Kelly.

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Examining the effects of apparel attributes on perceived copyright infringement and the relationship between perceived risks and purchase intention of knockoff fashion.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Examining the effects of apparel attributes on perceived copyright infringement and the relationship between perceived risks and purchase intention of knockoff fashion./
Author:	Chaykowsky, Kelly.
Description:	75 p.
Notes:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
Subject:	Intellectual Property. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524204
ISBN:	9781303527357

Examining the effects of apparel attributes on perceived copyright infringement and the relationship between perceived risks and purchase intention of knockoff fashion.
Chaykowsky, Kelly.

Examining the effects of apparel attributes on perceived copyright infringement and the relationship between perceived risks and purchase intention of knockoff fashion. - 75 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.S.)--University of North Texas, 2012.

The growth of fast fashion retailers, availability of knockoff fashion apparel, and proposed apparel copyright law prompted this study. Fast fashion retailers are expanding rapidly and producing knockoffs fashion apparel in a matter of weeks, but current U.S. copyright laws do not protect apparel.

ISBN: 9781303527357Subjects--Topical Terms:

782112
Intellectual Property.

Examining the effects of apparel attributes on perceived copyright infringement and the relationship between perceived risks and purchase intention of knockoff fashion.
LDR:02067nam a2200301 4500 001 1958578
005 20140426115046.5
008 150210s2012 ||||||||||||||||| ||eng d
020 $a 9781303527357
035 $a (MiAaPQ)AAI1524204
035 $a AAI1524204
040 $a MiAaPQ $c MiAaPQ
100 1 $a Chaykowsky, Kelly. $3 2093705
245 1 0 $a Examining the effects of apparel attributes on perceived copyright infringement and the relationship between perceived risks and purchase intention of knockoff fashion.
300 $a 75 p.
500 $a Source: Masters Abstracts International, Volume: 52-03.
500 $a Adviser: Dee K. Knight.
502 $a Thesis (M.S.)--University of North Texas, 2012.
520 $a The growth of fast fashion retailers, availability of knockoff fashion apparel, and proposed apparel copyright law prompted this study. Fast fashion retailers are expanding rapidly and producing knockoffs fashion apparel in a matter of weeks, but current U.S. copyright laws do not protect apparel.
520 $a The primary purpose of this study was to identify prominent visual fashion apparel attributes that could determine perceived copyright infringement. A secondary purpose was to examine the effects of fashion apparel attributes on perceived copyright infringement, perceived risk, and purchase intention.
520 $a A sequential exploratory mixed method approach was used to explore the relationship between: Attributes, perceived copyright infringement, perceived risk, and purchase intention. This study consisted of a: Study one, study two, and study three. Twelve hypotheses were proposed, and five were supported. Quality significantly affected both perceived copyright infringement and purchase intention. Performance, social, and asset significantly affected purchase intention of knockoff fashion apparel.
590 $a School code: 0158.
650 4 $a Intellectual Property. $3 782112
650 4 $a Patent Law. $3 1679968
690 $a 0513
690 $a 0562
710 2 $a University of North Texas. $b Merchandising and Digital Retailing. $3 2093706
773 0 $t Masters Abstracts International $g 52-03(E).
790 $a 0158
791 $a M.S.
792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524204