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Marketing decision making and the ma...

Rajagopal, (1957-)

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Marketing decision making and the management of pricing = successful business tools /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing decision making and the management of pricing/ Rajagopal, editor.
Reminder of title:	successful business tools /
other author:	Rajagopal,
Published:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2013.,
Description:	237 p. ;29 cm.
Subject:	Pricing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4094-8
ISBN:	9781466640955 (ebook)

Marketing decision making and the management of pricing = successful business tools /
Marketing decision making and the management of pricingsuccessful business tools /[electronic resource] :Rajagopal, editor. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013. - 237 p. ;29 cm.

Includes bibliographical references.

Mode of access: World Wide Web.

ISBN: 9781466640955 (ebook)Subjects--Topical Terms:

646182
Pricing.

LC Class. No.: HF5416.5 / .M36 2013e

Dewey Class. No.: 658.8/02

Marketing decision making and the management of pricing = successful business tools /
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020 $a 9781466640948 (hardcover)
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245 0 0 $a Marketing decision making and the management of pricing $h [electronic resource] : $b successful business tools / $c Rajagopal, editor.
260 $a Hershey, Pa. : $b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), $c c2013.
300 $a 237 p. ; $c 29 cm.
504 $a Includes bibliographical references.
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650 0 $a Pricing. $3 646182
650 0 $a Strategic planning. $3 528149
700 0 $a Rajagopal, $d 1957- $3 1581210
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