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Alcohol Advertising and Young People...

Gunter, Barrie.

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Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Alcohol Advertising and Young People's Drinking/
Reminder of title:	Representation, Reception and Regulation.
Author:	Gunter, Barrie.
other author:	Hansen, Anders,
Published:	Basingstoke :Palgrave Macmillan, : 2010.,
Description:	1 online resource (250 p.)
[NT 15003449]:	Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
Subject:	Advertising - Alcoholic beverages. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230290587
ISBN:	9780230290587

Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
Gunter, Barrie.

Alcohol Advertising and Young People's DrinkingRepresentation, Reception and Regulation.[electronic resource] : - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (250 p.)

Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.

A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

ISBN: 9780230290587Subjects--Topical Terms:

605250
Advertising
--Alcoholic beverages.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF6161.L46 / G86 2010

Dewey Class. No.: 363.2920835

Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
LDR:01932cmm 2200325Mi 4500 001 1882069
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006 m o d
007 cr |n|---|||||
008 130927s2010 xx o 000 0 eng d
020 $a 9780230290587
020 $a 0230290582
029 1 $a AU@ $b 000047867616
035 $a (OCoLC)700707115
035 $a ocn700707115
040 $a MERUC $b eng $c MERUC $d EBLCP $d YDXCP $d OCLCQ $d UKPGM $d OCLCQ
049 $a TEFA
050 4 $a HF6161.L46 $b G86 2010
082 0 4 $a 363.2920835 $a 659.196631 $2 22
100 1 $a Gunter, Barrie. $3 590728
245 1 0 $a Alcohol Advertising and Young People's Drinking $h [electronic resource] : $b Representation, Reception and Regulation.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (250 p.)
505 0 $a Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
520 $a A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
588 $a Description based on print version record.
650 0 $a Advertising $x Alcoholic beverages. $3 605250
650 0 $a Youth $x Alcohol use. $3 599070
650 0 $a Drinking of alcoholic beverages. $3 609227
650 4 $a Advertising. $3 570176
650 4 $a Advertising and youth. $3 917647
650 4 $a Alcohol use. $3 1973975
650 4 $a Alcoholic beverages. $3 865935
650 4 $a Youth. $3 598213
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Hansen, Anders, $d 1957- $3 1037091
700 1 $a Touri, Maria, $d 1977- $3 1973974
776 0 8 $i Print version: $a Gunter, Prof Barrie $t Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation $d Basingstoke : Palgrave Macmillan, c2010 $z 9780230237537
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230290587
938 $a EBL - Ebook Library $b EBLB $n EBL652540
938 $a YBP Library Services $b YANK $n 3615012
994 $a C0 $b TEF