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Agencies of change: The use of educa...

McBride, Beverly Haskett.

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Agencies of change: The use of education and advertising to promote modernity to rural Nevada women, 1920--1940.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Agencies of change: The use of education and advertising to promote modernity to rural Nevada women, 1920--1940./
Author:	McBride, Beverly Haskett.
Description:	194 p.
Notes:	Source: Masters Abstracts International, Volume: 42-01, page: 0096.
Contained By:	Masters Abstracts International42-01.
Subject:	History, United States. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1414486

Agencies of change: The use of education and advertising to promote modernity to rural Nevada women, 1920--1940.
McBride, Beverly Haskett.

Agencies of change: The use of education and advertising to promote modernity to rural Nevada women, 1920--1940. - 194 p.

Source: Masters Abstracts International, Volume: 42-01, page: 0096.

Thesis (M.A.)--University of Nevada, Reno, 2003.

Between 1920 and 1940, government and business promoted an optimistic vision of modern technology and domestic economy meant to reshape the productivity of farmers, redefine the role of the farmer's wife, and entice youth to stay on the farm. Education encouraged the consumption of modernity as the best means to move agrarian America into the twentieth century, while advertising promoted progressive attitudes, practical consumption, and the emulation of urban middle-class women.Subjects--Topical Terms:

1017393
History, United States.

Agencies of change: The use of education and advertising to promote modernity to rural Nevada women, 1920--1940.
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100 1 $a McBride, Beverly Haskett. $3 1952050
245 1 0 $a Agencies of change: The use of education and advertising to promote modernity to rural Nevada women, 1920--1940.
300 $a 194 p.
500 $a Source: Masters Abstracts International, Volume: 42-01, page: 0096.
500 $a Adviser: C. Elizabeth Raymond.
502 $a Thesis (M.A.)--University of Nevada, Reno, 2003.
520 $a Between 1920 and 1940, government and business promoted an optimistic vision of modern technology and domestic economy meant to reshape the productivity of farmers, redefine the role of the farmer's wife, and entice youth to stay on the farm. Education encouraged the consumption of modernity as the best means to move agrarian America into the twentieth century, while advertising promoted progressive attitudes, practical consumption, and the emulation of urban middle-class women.
520 $a This thesis investigates the ways that educators and merchants pursued women in Nevada as consumers, in comparison to similar studies completed in other regions. Through primary sources, this study describes the responses of women to endorsements of modernism. As in other regions, agents of change told Nevada women that modernity could make their lives better. Ultimately, however, the remoteness of the Great Basin affected women's acceptance or rejection of consumption more than persuasion, altering modernism's practice in Nevada.
590 $a School code: 0139.
650 4 $a History, United States. $3 1017393
650 4 $a Women's Studies. $3 1017481
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Education, History of. $3 599244
690 $a 0337
690 $a 0453
690 $a 0338
690 $a 0520
710 2 0 $a University of Nevada, Reno. $3 626634
773 0 $t Masters Abstracts International $g 42-01.
790 1 0 $a Raymond, C. Elizabeth, $e advisor
790 $a 0139
791 $a M.A.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1414486