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Factors that impact the implementati...

Tung, Frank Chung-Shen.

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Factors that impact the implementation of multimedia in hotel training: A survey study.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Factors that impact the implementation of multimedia in hotel training: A survey study./
Author:	Tung, Frank Chung-Shen.
Description:	192 p.
Notes:	Source: Dissertation Abstracts International, Volume: 60-01, Section: A, page: 0052.
Contained By:	Dissertation Abstracts International60-01A.
Subject:	Education, Business. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9917865
ISBN:	0599168528

Factors that impact the implementation of multimedia in hotel training: A survey study.
Tung, Frank Chung-Shen.

Factors that impact the implementation of multimedia in hotel training: A survey study. - 192 p.

Source: Dissertation Abstracts International, Volume: 60-01, Section: A, page: 0052.

Thesis (Ph.D.)--The University of Nebraska - Lincoln, 1998.

This study examined hotel managers' perceptions regarding potential factors that impact the implementation of multimedia in employee training. Nine factors were dependent variables (acceptance, usefulness, ease of use, effectiveness, cost, knowledge, accessibility, opportunity and technical support). This study also examined whether demographic variables influenced hotel managers' decisions to use multimedia in training (these were 11 independent variables, including age, education level, ethnic background, hotel experience, hotel managerial experience, hotel training manager experience, geographic location, size, hotel type, room occupancy, and ownership). This study also investigated whether Ajzen and Fishbeins' (1980) Theory of Reasoned Action applied to hotel managers' decisions to implement multimedia in hotel training.

ISBN: 0599168528Subjects--Topical Terms:

1017515
Education, Business.

Factors that impact the implementation of multimedia in hotel training: A survey study.
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008 130614s1998 eng d
020 $a 0599168528
035 $a (UnM)AAI9917865
035 $a AAI9917865
040 $a UnM $c UnM
100 1 $a Tung, Frank Chung-Shen. $3 1947754
245 1 0 $a Factors that impact the implementation of multimedia in hotel training: A survey study.
300 $a 192 p.
500 $a Source: Dissertation Abstracts International, Volume: 60-01, Section: A, page: 0052.
500 $a Adviser: Alan T. Seagren.
502 $a Thesis (Ph.D.)--The University of Nebraska - Lincoln, 1998.
520 $a This study examined hotel managers' perceptions regarding potential factors that impact the implementation of multimedia in employee training. Nine factors were dependent variables (acceptance, usefulness, ease of use, effectiveness, cost, knowledge, accessibility, opportunity and technical support). This study also examined whether demographic variables influenced hotel managers' decisions to use multimedia in training (these were 11 independent variables, including age, education level, ethnic background, hotel experience, hotel managerial experience, hotel training manager experience, geographic location, size, hotel type, room occupancy, and ownership). This study also investigated whether Ajzen and Fishbeins' (1980) Theory of Reasoned Action applied to hotel managers' decisions to implement multimedia in hotel training.
520 $a The sample was 229 hotel managers from hotels located in three regions: Asian cities, the Pacific Islands, and the Micronesian Islands. Data were collected using a 47 items, cross sectional, descriptive survey modified from Huang (1993) and Van Hoof (1995). Data were analyzed using basic descriptive statistics, Pearson's correlation, ANOVA and multiple regression.
520 $a The data indicated that hotel managers' perceptions toward acceptance, usefulness, ease of use, and cost were positive. However, perceptions toward knowledge, accessibility, opportunity, and technical support were negative. Three demographic variables (educational level, types and ownership of hotels) did not have a significant effect on hotel managers' perceptions toward the eight potential factors. However, the geographic location of hotels had a significant effect on hotel managers' perceptions toward the usefulness of multimedia in hotel training. In addition, six demographic variables: age, hotel experience, hotel managerial experience, experience as a training manager, size and occupancy of the hotel did not have a significant effect on hotel managers' perceptions toward the cost of multimedia in training. However, when these six demographic variables were combined, they had a significant effect on hotel managers' perceptions toward the cost of multimedia in hotel training (R<super>2</super> =.24, F = 3.99, p <.0039). The data were inconclusive regarding whether Ajzen and Fishbeins' (1980) Theory of Reasoned Action could be applied to hotel managers' decision to use multimedia in hotel training (R<super>2</super> =.20, F = 6.0, p <.0002).
590 $a School code: 0138.
650 4 $a Education, Business. $3 1017515
650 4 $a Education, Curriculum and Instruction. $3 576301
650 4 $a Education, Technology. $3 1017498
690 $a 0688
690 $a 0727
690 $a 0710
710 2 0 $a The University of Nebraska - Lincoln. $3 1024939
773 0 $t Dissertation Abstracts International $g 60-01A.
790 1 0 $a Seagren, Alan T., $e advisor
790 $a 0138
791 $a Ph.D.
792 $a 1998
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9917865