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Adolescent exposure to alcohol adver...

Zogg, Jennifer Black.

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Adolescent exposure to alcohol advertising: A prospective extension of Strickland's model (Donald E. Strickland).

Record Type:	Electronic resources : Monograph/item
Title/Author:	Adolescent exposure to alcohol advertising: A prospective extension of Strickland's model (Donald E. Strickland)./
Author:	Zogg, Jennifer Black.
Description:	119 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-07, Section: B, page: 3777.
Contained By:	Dissertation Abstracts International65-07B.
Subject:	Psychology, Social. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3140585
ISBN:	0496877267

Adolescent exposure to alcohol advertising: A prospective extension of Strickland's model (Donald E. Strickland).
Zogg, Jennifer Black.

Adolescent exposure to alcohol advertising: A prospective extension of Strickland's model (Donald E. Strickland). - 119 p.

Source: Dissertation Abstracts International, Volume: 65-07, Section: B, page: 3777.

Thesis (Ph.D.)--University of Southern California, 2004.

The depiction of alcohol in the media has been a public health concern for decades. Evidence for adverse effects of televised alcohol advertising, however, remains in dispute. Strickland's influential study (1983) contributed a great deal to this debate, though the data in that study were cross-sectional and the question of causation has remained open. The present study elaborated and extended Strickland's work by investigating the prospective relationships between televised alcohol advertising exposure, drinking behavior, and drinking problems among a large, school-based sample of ethnically diverse adolescents. In addition to the variables analyzed by Strickland, the current series of models assessed additional exposure variables and a host of control variables, including an associative memory component reliably found to predict drinking behavior in various populations. The primary goals of the current research were to (1) use prospective methods to clarify conflicting research findings regarding whether exposure to televised alcohol advertising impacts later drinking behavior and problems in adolescents, (2) determine the relative contributions of advertising exposure, peer influences, and implicit memory on drinking and drinking problems, (3) evaluate alternative influences that may account for the effects of alcohol advertising exposure on drinking behavior (e.g., norms), and (4) determine in a younger population whether implicit cognitive processes predict drinking behavior.

ISBN: 0496877267Subjects--Topical Terms:

529430
Psychology, Social.

Adolescent exposure to alcohol advertising: A prospective extension of Strickland's model (Donald E. Strickland).
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245 1 0 $a Adolescent exposure to alcohol advertising: A prospective extension of Strickland's model (Donald E. Strickland).
300 $a 119 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-07, Section: B, page: 3777.
500 $a Adviser: Alan W. Stacy.
502 $a Thesis (Ph.D.)--University of Southern California, 2004.
520 $a The depiction of alcohol in the media has been a public health concern for decades. Evidence for adverse effects of televised alcohol advertising, however, remains in dispute. Strickland's influential study (1983) contributed a great deal to this debate, though the data in that study were cross-sectional and the question of causation has remained open. The present study elaborated and extended Strickland's work by investigating the prospective relationships between televised alcohol advertising exposure, drinking behavior, and drinking problems among a large, school-based sample of ethnically diverse adolescents. In addition to the variables analyzed by Strickland, the current series of models assessed additional exposure variables and a host of control variables, including an associative memory component reliably found to predict drinking behavior in various populations. The primary goals of the current research were to (1) use prospective methods to clarify conflicting research findings regarding whether exposure to televised alcohol advertising impacts later drinking behavior and problems in adolescents, (2) determine the relative contributions of advertising exposure, peer influences, and implicit memory on drinking and drinking problems, (3) evaluate alternative influences that may account for the effects of alcohol advertising exposure on drinking behavior (e.g., norms), and (4) determine in a younger population whether implicit cognitive processes predict drinking behavior.
520 $a Data were collected from a sample of 1,097 Southern California adolescent public school students who completed in-class surveys at each of three waves from the 7th through 9th grades. Advertising exposure was assessed several ways, including self-reported exposure to alcohol advertisements, to sports programming, and to various television programs. As a possible confounder of the relationship between advertising exposure and alcohol use, alcohol-consistent memory associations were measured using two word association tests: cue-behavior and outcome behavior association. Several additional covariates, including previous alcohol use and intentions, adult alcohol use, general television watching patterns, sports activity, gender, acculturation, and ethnicity, were also assessed.
520 $a This work integrated relevant theory from the cognitive psychology, social psychology, advertising, and health behavior literatures to increase general understanding of the mechanisms by which exposure to alcohol advertising may exert effects.
590 $a School code: 0208.
650 4 $a Psychology, Social. $3 529430
650 4 $a Psychology, Cognitive. $3 1017810
650 4 $a Business Administration, Marketing. $3 1017573
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710 2 0 $a University of Southern California. $3 700129
773 0 $t Dissertation Abstracts International $g 65-07B.
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791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3140585