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A patronage study of small, retail a...

Welker, Kelly S.

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A patronage study of small, retail apparel firms.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A patronage study of small, retail apparel firms./
作者:	Welker, Kelly S.
面頁冊數:	119 p.
附註:	Source: Dissertation Abstracts International, Volume: 65-12, Section: B, page: 6345.
Contained By:	Dissertation Abstracts International65-12B.
標題:	Home Economics. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3156257
ISBN:	9780496169320

A patronage study of small, retail apparel firms.
Welker, Kelly S.

A patronage study of small, retail apparel firms. - 119 p.

Source: Dissertation Abstracts International, Volume: 65-12, Section: B, page: 6345.

Thesis (Ph.D.)--The Florida State University, 2004.

The purpose of this study is to expand the body of knowledge in the area of retail patronage and small, retail apparel firm research. Consumers were approached as they entered one of the five stores in the survey (147 out of 150 usable surveys). The components of the proposed patronage behavior model derived from Darden's patronage model of consumer behavior (1980) and Shim and Kotsiopulos's apparel retail patronage behavior model (1992) were used for all hypotheses. Discriminant analysis with classification was used to categorize shoppers into light, medium, and heavy consumers of small, retail apparel firms. MANOVA and ANOVA were used to test for differences between each small, retail apparel firm. The patronage behavior model was satisfactorily described using Structural Equation Modeling. Findings indicated that the "local store shopper" was the best indicator of small, retail apparel firm patronage. Differences among the small, retail apparel firms existed among half of the components in the patronage model, which is attributed to the uniqueness of small, retail apparel firms. Further research is needed to examine the usefulness of this model to other store types.

ISBN: 9780496169320Subjects--Topical Terms:

1019236
Home Economics.

A patronage study of small, retail apparel firms.
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520 $a The purpose of this study is to expand the body of knowledge in the area of retail patronage and small, retail apparel firm research. Consumers were approached as they entered one of the five stores in the survey (147 out of 150 usable surveys). The components of the proposed patronage behavior model derived from Darden's patronage model of consumer behavior (1980) and Shim and Kotsiopulos's apparel retail patronage behavior model (1992) were used for all hypotheses. Discriminant analysis with classification was used to categorize shoppers into light, medium, and heavy consumers of small, retail apparel firms. MANOVA and ANOVA were used to test for differences between each small, retail apparel firm. The patronage behavior model was satisfactorily described using Structural Equation Modeling. Findings indicated that the "local store shopper" was the best indicator of small, retail apparel firm patronage. Differences among the small, retail apparel firms existed among half of the components in the patronage model, which is attributed to the uniqueness of small, retail apparel firms. Further research is needed to examine the usefulness of this model to other store types.
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