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An integrative value-based consumer ...

Sun, Bongran (Lucia).

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An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory./
Author:	Sun, Bongran (Lucia).
Description:	154 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .
Contained By:	Dissertation Abstracts International72-09A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3459958
ISBN:	9781124711034

An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory.
Sun, Bongran (Lucia).

An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory. - 154 p.

Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .

Thesis (Ph.D.)--Oklahoma State University, 2011.

The topic of this study was service value in the restaurant industry. The study made an attempt to explain service value based on two relevant theories, regulatory focus theory and cognitive appraisal theory. The purpose of the study was (1) to investigate the differences between the multiplicative and the additive multi dimensional service value models, (2) to examine the differences between the Mehrabian-Russell and the cognitive appraisal paradigms for consumer emotions, and (3) to explore the effect of regulatory focus on service value. Data were collected from US consumers from across the country by using a web-based email survey. SPSS and Lisrel 8.80 were used for data analysis.

ISBN: 9781124711034Subjects--Topical Terms:

1017573
Business Administration, Marketing.

An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory.
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020 $a 9781124711034
035 $a (UMI)AAI3459958
035 $a AAI3459958
040 $a UMI $c UMI
100 1 $a Sun, Bongran (Lucia). $3 1679701
245 1 3 $a An integrative value-based consumer behavior model in the restaurant industry: Aspects of regulatory focus theory and cognitive appraisal theory.
300 $a 154 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .
500 $a Adviser: Hailin Qu.
502 $a Thesis (Ph.D.)--Oklahoma State University, 2011.
520 $a The topic of this study was service value in the restaurant industry. The study made an attempt to explain service value based on two relevant theories, regulatory focus theory and cognitive appraisal theory. The purpose of the study was (1) to investigate the differences between the multiplicative and the additive multi dimensional service value models, (2) to examine the differences between the Mehrabian-Russell and the cognitive appraisal paradigms for consumer emotions, and (3) to explore the effect of regulatory focus on service value. Data were collected from US consumers from across the country by using a web-based email survey. SPSS and Lisrel 8.80 were used for data analysis.
520 $a The findings of this study indicated that behavioral intention of the consumer in the restaurant industry can be predicted more clearly when two dimensions of service value (hedonic and utilitarian) are added in the decision making model. Further, this study provided empirical evidence that the two service value dimensions are significant cognitive appraisal elements from which positive emotions are elicited. Regarding regulatory focus, only promotion-focus affected sacrifice and service quality. This study implied that positive emotion is a critical antecedent to explain consumer behavior intention.
590 $a School code: 0664.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Psychology, General. $3 1018034
690 $a 0338
690 $a 0621
710 2 $a Oklahoma State University. $b Hospitality Administration. $3 1028906
773 0 $t Dissertation Abstracts International $g 72-09A.
790 1 0 $a Qu, Hailin, $e advisor
790 1 0 $a Njite, David $e committee member
790 1 0 $a Johnson, Christine $e committee member
790 1 0 $a Ghiselli, Richard $e committee member
790 $a 0664
791 $a Ph.D.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3459958