東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back to Search results for [ null ]

Switch To: Labeled | MARC Mode | ISBD

Customer relationship management = c...

Kumar, V.{me_controlnum}

Linked to FindBook

Google Book

Amazon

博客來

Customer relationship management = concept, strategy, and tools /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Customer relationship management/ by V. Kumar, Werner Reinartz.
Reminder of title:	concept, strategy, and tools /
Author:	Kumar, V.{me_controlnum}
other author:	Reinartz, Werner.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2012.,
Description:	xxxiii, 378 p. :ill., digital ;24 cm.
[NT 15003449]:	Preface -- 1 The Role of CRM -- 2 Relationship Marketing -- 3 Strategic CRM -- 4 Implementing the CM Strategy -- 5 CRM Metrics -- 6 Data Mining -- 7 Using Databases -- 8 Software Tools and Dashboards -- 9 Designing Loyalty Programs -- 10 Campaign Management -- 11 CRM and Multichannel Management -- 12 Customer Management in B2B -- 13 CRM and Consumer Behavior -- 14 Application of CRM in B2B and B2B Scenarios -- 15 The Future of CRM -- Index.
Contained By:	Springer eBooks
Subject:	Customer relations - Management. -
Online resource:	http://www.springerlink.com/openurl.asp?genre=book&isbn=978-3-642-20110-3
ISBN:	9783642201103 (electronic bk.)

Customer relationship management = concept, strategy, and tools /
Kumar, V.{me_controlnum}

Customer relationship managementconcept, strategy, and tools /[electronic resource] :by V. Kumar, Werner Reinartz. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2012. - xxxiii, 378 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Preface -- 1 The Role of CRM -- 2 Relationship Marketing -- 3 Strategic CRM -- 4 Implementing the CM Strategy -- 5 CRM Metrics -- 6 Data Mining -- 7 Using Databases -- 8 Software Tools and Dashboards -- 9 Designing Loyalty Programs -- 10 Campaign Management -- 11 CRM and Multichannel Management -- 12 Customer Management in B2B -- 13 CRM and Consumer Behavior -- 14 Application of CRM in B2B and B2B Scenarios -- 15 The Future of CRM -- Index.

ISBN: 9783642201103 (electronic bk.)Subjects--Topical Terms:

582814
Customer relations
--Management.

LC Class. No.: HF5415.5 / .K859 2012

Dewey Class. No.: 658.812

Customer relationship management = concept, strategy, and tools /
LDR:01421nmm a2200289 a 4500 001 1329191
003 DE-He213
005 20121119150013.0
006 m d
007 cr nn 008maaau
008 130207s2012 gw s 0 eng d
020 $a 9783642201103 (electronic bk.)
020 $a 9783642201097 (paper)
035 $a 978-3-642-20110-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.5 $b .K859 2012
082 0 4 $a 658.812 $2 23
090 $a HF5415.5 $b .K96 2012
100 1 $a Kumar, V.{me_controlnum} $3 1620890
245 1 0 $a Customer relationship management $h [electronic resource] : $b concept, strategy, and tools / $c by V. Kumar, Werner Reinartz.
250 $a 2nd ed.
260 $a Berlin, Heidelberg : $b Springer Berlin Heidelberg : $b Imprint: Springer, $c 2012.
300 $a xxxiii, 378 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer texts in business and economics, $x 2192-4333
505 0 $a Preface -- 1 The Role of CRM -- 2 Relationship Marketing -- 3 Strategic CRM -- 4 Implementing the CM Strategy -- 5 CRM Metrics -- 6 Data Mining -- 7 Using Databases -- 8 Software Tools and Dashboards -- 9 Designing Loyalty Programs -- 10 Campaign Management -- 11 CRM and Multichannel Management -- 12 Customer Management in B2B -- 13 CRM and Consumer Behavior -- 14 Application of CRM in B2B and B2B Scenarios -- 15 The Future of CRM -- Index.
650 0 $a Customer relations $x Management. $3 582814
650 0 $a Customer relations $x Management $x Data processing. $3 582815
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Management/Business for Professionals. $3 907045
700 1 $a Reinartz, Werner. $3 1620891
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Springer texts in business and economics. $3 1565849
856 4 0 $u http://www.springerlink.com/openurl.asp?genre=book&isbn=978-3-642-20110-3
950 $a Business and Economics (Springer-11643)