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Television and new media : = must-click TV /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Television and new media :/ Jennifer Gillan.
Reminder of title:	must-click TV /
Author:	Gillan, Jennifer.
Published:	New York, NY :Routledge, : 2011.,
Description:	[viii], 313 p. ;24 cm.
[NT 15003449]:	Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
Subject:	Television programs - United States. -
ISBN:	9780415802376 (hbk.)

Television and new media : = must-click TV /
Gillan, Jennifer.

Television and new media :must-click TV /Jennifer Gillan. - New York, NY :Routledge,2011. - [viii], 313 p. ;24 cm.

Includes bibliographical references (p. [290]-301) and index.

Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.

ISBN: 9780415802376 (hbk.)

LCCN: 2010001331Subjects--Topical Terms:

580500
Television programs
--United States.

LC Class. No.: PN1992.3.U5 / G55 2011

Dewey Class. No.: 791.45/750973

Television and new media : = must-click TV /
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245 1 0 $a Television and new media : $b must-click TV / $c Jennifer Gillan.
260 # $a New York, NY : $b Routledge, $c 2011.
300 $a [viii], 313 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [290]-301) and index.
505 0 # $a Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
650 # 0 $a Television programs $z United States. $3 580500
650 # 0 $a Television programs $z United States $x Rating. $3 1309516
650 # 0 $a Television broadcasting $x Technological innovations $z United States. $3 1309517
650 # 0 $a Convergence (Telecommunication) $3 590620
650 # 0 $a Television viewers $z United States. $3 561861