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Satisfaction : = a behavioral perspe...

Oliver, Richard L., (1945-)

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Satisfaction : = a behavioral perspective on the consumer /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Satisfaction :/ Richard L. Oliver.
其他題名:	a behavioral perspective on the consumer /
作者:	Oliver, Richard L.,
出版者:	Armonk, N.Y. :M.E. Sharpe, : c2010.,
面頁冊數:	xxii, 519 p. :ill. ;27 cm.
內容註:	Introduction: What is satisfaction? -- Pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- Pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- Pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- Pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction.
標題:	Consumer satisfaction. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0828/2008039870.html
ISBN:	9780765617705 :

Satisfaction : = a behavioral perspective on the consumer /
Oliver, Richard L.,1945-

Satisfaction :a behavioral perspective on the consumer /Richard L. Oliver. - 2nd ed. - Armonk, N.Y. :M.E. Sharpe,c2010. - xxii, 519 p. :ill. ;27 cm.

Includes bibliographical references and indexes.

Introduction: What is satisfaction? -- Pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- Pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- Pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- Pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction.

ISBN: 9780765617705 :US142.95

LCCN: 2008039870Subjects--Topical Terms:

578584
Consumer satisfaction.

LC Class. No.: HF5415.335 / .O55 2010

Dewey Class. No.: 658.8/12

Satisfaction : = a behavioral perspective on the consumer /
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